Kantar TNS and Medallia have been successful partners for over 4 years. Together we help companies leverage customer experience data to identify and activate the customer moments that matter. By combining customer feedback with financial and operational information, our solution helps businesses determine how different aspects of their experience affect company performance so they can act accordingly.

We use Medallia’s market-leading CEM platform, which combines real-time feedback and social media with integrated recovery workflows (closed loop) and built-in text analytics. Integrating this data with our insight on the experiences that matter most will help you to build a truly customer-centric organisation. We help clients create a business where optimised customer experiences are built into processes and culturally embedded – meaning brands always have access to customer experience insight, served in context and real time.

This ever-growing and expanding partnership fortifies the Kantar TNS and Medallia position in the customer experience market which engages the entire organisation in customer experience.


The Medallia Partnership is part of our Customer Experience portfolio