Head of Automotive, TNS Sofres France
Appointed Head of TNS Sofres’ Automotive department in 2010, Marie-Agathe has over 15 years of research experience.
She began her career client side, working for Michelin in Portugal before moving agency side in 1995 when she joined TNS Sofres, France. She moved to Research International’s Consumer department as Head of Client Services in 2000 and was promoted to Deputy Director of the Consumer department in 2004 and Head of Department in 2006.
Marie-Agathe has considerable experience in both qualitative and quantitative research, including consumer segmentation and branding & communication. She is a member of TNS’ Global Automotive Steering Committee and is frequently invited to speak at client conferences and industry events.
Marie-Agathe is a graduate of the business school ESC Nantes, France and holds a Masters in Information & Media from Sup de Co, Paris.