Fuelling the development engine
Kantar TNS’s Car Clinics offer precision guidance for every stage of vehicle innovation and development, through flexible, efficient formats that provide crucial insights early in the process, and prevent costly mistakes.
Our 40 years of experience running Car Clinics in key automotive markets around the world covers every stage of the development process from design choices, prototype refinement and package optimisation, to target audience definition and launch price positioning. And we integrate qualitative techniques to provide instant feedback that can enrich design and development through ethnographic own-car sessions, creative workshops, eye-tracking and exit interviews.
We also offer a Virtual Car Clinic approach which delivers consumer feedback faster than ever before, enabling you to adapt designs “on the fly” in response to early insights.