Increasing in-store category conversion

Triggers & Barriers Activator identifies and sizes the obstacles and motivators that shoppers experience at each step of their purchase journey. It uses an innovative combination of qualitative and quantitative techniques to recreate context for consumers and ensure meaningful responses and actionable insight.

In this way, Triggers & Barriers Activator helps shoppers move beyond typical responses such as “I didn’t need it” or “it’s too expensive” to increase the quality of insight dramatically. It translates an understanding of triggers and barriers into clear action plans to help manufacturers and retailers grow brand and category spend.


Triggers & Barriers Activator is one of our Shopper research tools