Testing and identifying winning initiatives to drive sales in-store

Shopper Tester is a retail testing platform that uses virtual reality environments to understand genuine shopper behaviour in-store. By recreating the context of shopper decisions, it reveals the influence of unconscious triggers and habitual patterns, providing a full understanding of how in-store initiatives will perform in reality.

With 30 percent of planned purchases never making it into shoppers’ baskets, brands and retailers cannot afford unintentionally disruptive initiatives that interrupt shopper journeys. Shopper Tester’s full-shelf layouts accurately reproduce actual shopper scenarios, ensuring you know the impact of planned changes to pack, shelf layout and POSM before rolling them out.

Shopper Tester is one of our Shopper research tools