Influencing shoppers on the path to purchase

Nothing has more of an influence on shoppers’ choices than the way they feel about and their relationship with a brand – otherwise known as their brand equity. And yet time and time again, brands see their hard-won place in consumer hearts and minds failing to translate into strong sales performance.

Successfully translating brand equity into purchase is the key to unlocking brand growth.

By identifying activation opportunities which drive brand conversion, we can advise clients where to invest for the greatest impact on sales and maximum influence on shoppers.

Connected Shopper is one of our Shopper research tools