Crafting products for launch readiness
A new product must match consumer expectations to deliver strong repeat purchase, the critical factor for long-term success.
Product eValuate is a concept-product test which uses proven performance measures to determine whether a new product meets expectations and is good enough to launch, together with actionable diagnostics to determine how it can be optimised.
And because innovation success should be measured in terms of growth, we use individual modelling to double the accuracy of source of volume estimates. This helps avoid the trap of launching a ‘cannibal’ which delivers volume, but not the desired growth.
Questions that Product eValuate can answer:
- Is my product ready for market?
- Which product formulation provides the best chance of success?
- How can I improve concept-product fit?
- Is the growth potential big enough to merit a launch?