Enhancing the creative process

Built around the latest neuroscience-derived insights, AdEval offers a new approach to ad pre-testing that enhances creativity rather than restraining it.

It provides specific, actionable recommendations to improve both short-term impact and longer-term brand effects, and is proven to increase advertising success.

Unlike traditional pre-testing, which IPA data suggests does not lead to more effective advertising, AdEval assesses whether the creative will drive immediate brand appeal and if it will create the long-term effects that build brand equity. With clear, constructive recommendations on emotive positioning and scene-by-scene diagnostics to guide execution, it’s an essential tool for strengthening the creative rather than stifling it.

AdEval is one of our Brand & Communication research tools