London - 7 January - TNS UK are pleased to announce that Desiree Lopez has been promoted to CEO, TNS BMRB and will join the TNS UK Board with effect from 1st January 2015. TNS BMRB is the leading public sector market research agency in the UK.
Desiree joined TNS BMRB in 2012 as Head of Qualitative and was promoted to Managing Director in 2014. Desiree brings over 20 years of international social research experience including large-scale quantitative studies, communications research and policy evaluations.
Desiree continues to hold a visiting lectureship at UCL, leading Master’s and Doctoral programmes in research methods. More recently, Desiree has been invited to become a member of the World Economic Forum’s Global Agenda Council on Behaviour for 2014-2016. The focus of the Council will be to increase awareness of behavioural insight approaches by governments across the globe.
Richard Ingleton, CEO of TNS Global said, "As a recognised leader with more than 20 years’ proven experience in academia, international development, and commercial strategic consultancy internationally, Desiree is ideally suited to this position."
Desiree’s appointment follows the recent announcement that Michelle Harrison, CEO of TNS BMRB since 2009, is taking on the TNS global leadership role for Political and Social.
Michelle Harrison said "Under Desiree’s leadership, TNS BMRB will continue to go from strength to strength. It is one of our strongest Political and Social teams from across our international business, and as we focus on the growth of our work with governments worldwide, I am really looking forward to partnering with Desiree to take the skillset of her team to international clients."
TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world's consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 27,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com.