Prioritise ideas that will grow your business in one day
eValuate Express is a super-fast, low cost way of finding concepts that will grow your business. In as little as 12 hours determine where best to invest resources, and get a read on how to optimise potential to fast track success.
Get speedy feedback to drive decisions within an ideation workshop
See if a product from one country will work well in another
Understand the market potential of competitor launches
Speedily assess different executions of an idea to determine best marketing mix
A business based concept classification that uniquely incorporates both trial and growth potential to support more informed decision making.
KPI Scorecard Summary
Understand the performance of your concept(s) against proven KPI's that have been validated vs actual purchase. Know ‘what good looks like’, with all key metrics benchmarked against Kantar TNS's extensive database.
Improving your chance of identifying a winning idea by focussing on the incremental potential. eValuate improves the chances of identifying new products that will drive significant growth by almost 50%.
Highlighter diagnostic tool
Concept highlighter will flesh out the drivers and barriers of your concepts enabling you to optimise your propositions, and fast track ideas through your innovation process.
Concept imagery will enable you to understand if your key product and brand messages are effectively communicated to consumers, giving you the opportunity to adjust communication around your offer.
Early adopters trial
Surface breakthrough ideas, through a review of potential amongst more experimental consumers.