Insurance is a product that consumers should feel good about. But increasingly they don’t, and the whole marketplace has become a low-involvement category, a phenomenon exacerbated by the growth of price comparison websites.

To understand more about consumer attitudes to buying General Insurance and why it has become a low-involvement, low-value category, TNS UK commissioned research among 2000 consumers buying a range of both mandatory and discretionary General Insurance products.

To unlock the detail from the comprehensive data set gathered from the research, and to find out how TNS can help to drive the growth of your business, please get in touch.

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