Regardless of the type of online business you manage, you will know that having a strong brand is essential. It is your strong brand that helps you win share from your competition, it helps drive increased traffic to your site and gives you a powerful competitive advantage in a crowded digital marketplace. You will know that it provides significant economic advantage.

But could your brand be stronger? Could your brand be irresistible?

A recent study carried out by TNS has revealed the secret to what makes a brand irresistible, what makes a brand the automatic instinctive choice in a particular category, delivering consistent growth year after year after year.

For more information on how your brand can apply TNS’s framework of irresistibility and leave the competition far behind read 'Becoming Irresistible' by TNS UK’s Will Goodhand in 'Internet Retailing'.