Latest news & insights

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The generation game: fragmented attitudes to trust and data

Insights from Kantar TNS show how brands can build trust in a digital age... but generational attitudes differ. Part of our #FragmentNation series. People are increasingly concerned about the data that businesses hold about them and how this data...

July 2018

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Leaps of faith: inspiring trust in disruptive times

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases. Consider the following statements: Trusted by millions...

July 2018

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Walking the talk: making leadership accountable for CX

According to recent research from Kantar TNS, 91% of CEOs believe customer centricity is essential to driving business growth whilst only 19% of UK customers rate their brands as truly customer centric[1]. It is our opinion that one of the key...

July 2018 | Customer Strategies

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Leapfrogging to equality: Why brands must think ‘women-first’ when developing voice applications

Two decades ago, mobile connectivity enabled underserved populations in emerging markets to leapfrog their way past the non-existent landline infrastructure. More recently, mCommerce has enabled financial inclusion for people in these markets. M-...

June 2018

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Are your digital ads engaging or intrusive? It depends who you’re targeting

Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly deliver...

May 2018

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How do you actually deliver a stellar customer experience… that pays?

Kantar TNS analysis shows that businesses may think their CX is working – but it isn’t. Kantar recently sponsored the Insight Show in London, with speakers from across the business taking to the stage at our stand to present some of the latest...

April 2018 | Customer Strategies

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From bricks, clicks to Insta-pics: what’s next for social commerce?

Over the past decade, social media have opened up a world of connection, allowing people to communicate, share ideas, activities, events, play games, listen to music and more. So it’s not surprising that this ecosystem is fast becoming crucial real...

April 2018

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Kantar TNS | Plastic Packaging Survey

Recent publicity on excess packaging, especially plastics, is causing widespread concern amongst the British public. A new Kantar TNS survey of 1260 Brits shows 63% are “extremely” or “very” concerned about reducing the amount of packaging....

March 2018

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GDPR Awareness Index | February 2018

The second wave of Kantar TNS’ GDPR Awareness Index shows that public awareness of GDPR remains low, unchanged from last month at 34%. Understanding of what is covered by the new regulation also remains poor.   When asked which sectors they would be...

March 2018

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GDPR Awareness Index | January 2018

To gauge consumer understanding, Kantar TNS UK has launched the GDPR Awareness Index, a monthly survey of consumers to assess their knowledge of the General Data Protection Regulation. The inaugural survey of 1,236 GB adults shows that consumer...

March 2018

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GDPR Awareness Index | Archive

To gauge consumer understanding, Kantar TNS UK has launched the GDPR Awareness Index. Below is an archive of our monthly survey of consumers to assess their knowledge of the General Data Protection Regulation. GDPR Awareness Index | Archive...

March 2018

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The role of the marketer when buying decisions are delegated to algorithms

Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI. The Internet of Things means that people will increasingly delegate buying decisions to AI-powered bots. People can already buy a range of...

February 2018 | FMCG

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Building brand equity on social media: what brands can learn from YouTube

Brands are increasing their spend on social media, but are facing greater challenges to create deeper relationships with people. As people demand seamless integration between user generated and branded content, platforms are putting pressure on...

February 2018

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GDPR Awareness Index

The second wave of Kantar TNS’ GDPR Awareness Index shows that public awareness of GDPR remains low, unchanged from last month at 34%. Understanding of what is covered by the new regulation also remains poor.   When asked which sectors they would be...

January 2018

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The data debate: creating fairer value exchanges between people and brands

Like it or not, our data is being harvested all the time and used to ‘personalise’ our online experience. Increasingly people are wary and are asking more and more questions about how their data is being used: and what they’re getting in return....

January 2018

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Awards & Recognition

At Kantar TNS we genuinely believe that we offer a different way of working, which is innovative and entrepreneurial, Not only do our clients recognise this, but also a host of professional and industry bodies. But don't just take our word for it!...

December 2017

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Attention seekers: Is communications overload alienating people?

We invite brands into our lives to provide the products and services we need. And in this connected, switched-on world, we expect them to be available to us whenever and wherever we want. Yet this creates tension: exactly when and how are brands...

December 2017

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Suspicious minds: lessons for brands in a post-truth age

While ‘post-truth’ has become a popular catch phrase thanks to the political turbulence of the last couple of years, the crisis of trust in the connected world extends much beyond recent history. In fact, people have been grappling with multiple...

November 2017

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Current Account Switching Index

The Current Account Switching Service (CASS) was designed to create a more level playing field across banks and to encourage more choice in personal and small business banking. Prior to its launch in Q3 2013, Kantar TNS began a major research...

October 2017

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From mental and physical availability to mental and physical disruption

When buying decisions are delegated to algorithms, what is the role of the marketer? Phil Sutcliffe believes practitioners will need to increasingly jolt consumers into taking notice – and brand activism might just trump AI. We are entering an era ...

September 2017

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The moment that… banking got personal

The world of banking is evolving at a blistering pace. Digitisation and challenges from FinTechs require even the most traditional banks to move with the times . It’s no wonder banks are feeling nervous: the rise of FinTechs and challenger banks...

August 2017

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The moment that cash was no longer king

Few sectors have experienced as much disruption as banking over the last decade or so. The trusted partner personified by a high street presence and friendly bank manager has given way to an uneasy hybrid of digital and telephone services. Recession...

August 2017

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The moment that… subscription models disrupted beauty

Beauty brands occupy a very special and intimate place in our hearts. The products we use on our bodies need to look, smell and feel just right. In the days before online shopping, experimentation happened in store or at specially curated events,...

July 2017

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The moment that…there was a beverage for every occasion

Modern life is fast, furious and unpredictable. The internet facilitates the travel of trends from one side of the globe to the other, inspiring experimentation leaving brands with a traditionally loyal fan base face in stiff competition. The...

July 2017

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The moment that…millennials rewrote the rules on car usage

Once upon a time baby boomers were teenagers, the American dream was gold and owning a car was the ultimate status symbol. The automotive industry enjoyed limitless enthusiasm from its customers since so many important moments in their everyday...

June 2017

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The moment that...technology and snacking collided

The snack food industry is well-versed in psychology. To be successful, a brand must know that we nibble not just to satisfy our basic hunger, but also our emotional needs. Snack food brands have historically positioned their products to predict and...

June 2017

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The moment that…travelling got personal

Sipping sun-glistening cocktails between lazy palms in Mallorca. Barging slowly past picturesque villages on a spring day in Holland. Holiday moments are timeless. And the travel sector has always sold them neatly bundled, capturing the imagination...

May 2017

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Keeping Pace with Connected Consumers: Brand and Communication Tracking in the Age of Digital

Helen Rowe, ‎Head of Brand & Communications Tracking at Kantar TNS UK, reveals how today’s connected landscape has fundamentally changed brand and communications tracking. To keep pace, businesses must rethink how they measure and what they do...

May 2017 | Brand & Communication

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The moment that…insurance started working for people

We live in an ‘on-demand’ economy, with goods and services designed to arrive at lightning speed for virtually all of life’s moments. That moment you need a taxi? An Uber is 2 minutes away. Hungry right now? Deliveroo will bring your favourite meal...

May 2017

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The moment...you can have your beer and drink it too

“Tools down… it’s time for a beer.” (Or two)  Weeknight drinks with friends and colleagues are often a welcome release after the weekly grind. And they’re hard to turn down - the moment your laptop closes at the end of a long day feels like the...

April 2017 | Intelligence Applied

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Office of National Statistics Consumer Prices Index Housing

Every month the Office for National Statistics (ONS) publishes a range of indices called the Consumer Prices Index including owner occupiers’ housing costs (CPIH) as a measure of UK inflation for goods and services. Kantar TNS UK has been the data...

March 2017

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How to solve the problem with programmatic

Will Goodhand, Innovation Director at Kantar TNS, looks at what programmatic can do to move away from the relentless targeting that ultimately only alienates consumers, and become better targeted and tailored messaging welcomed by its audience. Of...

March 2017 | Innovation & Product Development

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Gender intelligent design: what brands, product designers and customer services need to know

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences. Femininity: its definition, role and perceived value within society is rapidly...

March 2017

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Adwatch

In today’s complex media landscape and digitally connected world, TV ads have to work harder than ever to get noticed.  Kantar TNS UK conduct Campaign magazine's Adwatch survey, which monitors prompted advertising-awareness for the latest TV...

February 2017

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Ad enhancement, not interruption: capturing the moment

Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing before. You groan...

February 2017 | Digital Insights

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From digital disruption to customer experience in the Auto industry

Debbie Shuttlewood, Kantar TNS’s Director of Automotive, shares how digital moments are transforming the automotive landscape. Very few categories remain undisrupted by the forces reshaping our world around ‘digital’. Every aspect of the marketing...

January 2017 | Automotive

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Tackling inconsistent brand experiences

Connectivity has a fundamental influence on how people consume media and make brand choices. It gives brands the opportunity to increase reach exponentially. Our latest Connected Life study reveals that for nearly a third of consumers globally,...

January 2017

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Moments in financial services: A closer look at best practices

How does an understanding of the moments that really matter make a difference in winning customers and keeping on top? Kantar TNS Group Director Simon Taylor offers examples from the financial services sector. Focus, focus, focus More regulation in...

December 2016 | Finance

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To win in eCommerce, brands need to learn local accents

Bill Gates once described the internet as the “town square for the global village of tomorrow”. It’s a town square that supports a rich diversity of shops and shopping experiences. Look across markets, and you quickly discover that not only do...

December 2016

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Four secrets to finding growth opportunities in FMCG

Kantar TNS Group Director Mark Standley shares the keys to successful innovation that any brand manager, CMO and CEO should know. The FMCG sector in the UK is a mature and highly competitive market, and as a consequence the failure rate for new...

November 2016

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Three tricks for transforming touchpoints into meaningful moments

As Global Director of Client Solutions at Kantar TNS, Rosie Hawkins reveals the steps to identifying, prioritising and optimising touchpoints to create meaningful impact for your brand. Touchpoints aren’t the same as moments – but touchpoints are...

November 2016

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TripAdvisor’s TripIndex Experiences of a Lifetime uncovers the cost of taking 10 of the world’s most sought-after trips

Results from TripAdvisor's annual TripIndex Experience of a Lifetime study found that the average price for an experience of a lifetime trip for two across 10 of the most popular choices, is £2,324, with flight prices impacting the total cost...

November 2016

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How to win the right friends – and influence the right people

At the recent Milan fashion show for Dolce & Gabbana, editors of long-established industry bibles like Vogue found themselves relegated to the second row. Most of the young people on the sought-after seats in front of them didn’t work for major...

November 2016

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Four rules of customer experience in a shifting consumer landscape

Tim Pritchard, Managing Director of Customer Experience at Kantar TNS, believes that the golden rules of great customer experience remain unchanged in an ever evolving consumer landscape. More than ever, there’s a bigger focus on customer experience...

October 2016 | Customer Strategies

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Moments-Led Growth: Harnessing the power of the crowd to innovate against moments of opportunity

Alice Moss, Qualitative Lead for FMCG and Retail at TNS UK, offers insights about aligning a crowd of creative minds around a single consumer moment to produce ideas that both captivate and compel. Whether we’re talking about biscuits or credit...

October 2016

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Three secrets to growth in the age of moments

Giles Quick, Director of the Kantar Worldpanel Usage business, shows businesses how to tackle the challenges of growth through innovation. In the long term, approximately 90% of all innovations fail. In the FMCG world, many never make it to the...

October 2016

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Brand opportunities aren’t what they used to be

As their audiences become more connected, brand marketers need to be open-minded about where their best opportunities lie A young woman in South Korea recently spent most of her day browsing an online shopping site – in breaks at work, over...

October 2016

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Moments-Led Growth: Unlocking value in moments that matter to your brand and business

Phil Sutcliffe, Kantar TNS Board Director of Offer and Innovation, outlines the challenges that contribute to the incredible complexity businesses face today, and proposes the key to navigating this tricky landscape. The fundamental problem most of...

September 2016

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Emotional intelligence through data

Emotional intelligence through data Emotional Intelligence can be summed up as the ability to recognise and respond to how others are feeling at a particular moment in time. Without it, relationships tend to break down – and that’s the risk...

September 2016

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Marketing in the social-mobile world

Marketing in the social-mobile world Digital marketing strategies have historically had the web browser and the search engine at their heart. Marketers have relied on these channels to lead audiences to brand experiences on owned websites, to online...

August 2016

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Simplicity key to connected complexity

The weight of expectation created by connected car technology is huge. And we’re not talking about consumers who want better sat nav or smarter infotainment. To be honest, technology is moving so fast now that it far outstrips consumer expectation. ...

July 2016

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Business Minds: The SME perspective

TNS UK's new forecasting magazine ‘Business Minds’ blends the features of a survey with those of a magazine.  SME owners and decision makers are invited to participate in a monthly survey which intersperses serious business topics with predictions...

July 2016

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The secrets of igniting online video sharing

The secrets of igniting online video sharing What pushes an online video past the tipping point in terms of sharing and reach? What separates those with genuine momentum and sustained influence from those that generate a brief flare of interest...

July 2016

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TripAdvisor TripIndex Cities study: What city breaks offer the best value for Brits?

Results from TripAdvisor's annual TripIndex Cities study have found that the average price for a short break across the 20 cities is £740, excluding flights, with prices varying significantly from the least to the most expensive. Hanoi is the lowest...

July 2016

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How can OEMs boost connected car driver engagement?

OEMs have to accelerate their connectivity strategies to keep up with other auto brands and technology giants. Connected cars offer the biggest opportunity for vehicle manufacturers in decades. Clever, relevant features that enhance driving safety,...

July 2016

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Moments-Led Growth event: key takeaways

We live in an intensely complex world. Markets have become increasingly competitive, consumers needs have become increasingly nuanced, and technology has opened up countless opportunities to reach people across an exploding number of touchpoints. At...

July 2016

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Embracing crowdsourcing for the right reasons

As crowdsourcing goes mainstream in the marketing world, there has been a growing debate about its usefulness over traditional methods of problem solving – particularly when it comes to crowdsourced creativity for brand development and innovation....

June 2016

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Speed up to keep up in the connected car race

Connected cars are revolutionising the global market. It’s a huge opportunity for OEMs, but also one that’s moving faster than they are used to. In the face of rapid competition from non-auto tech giants, how can OEMs stay in the race? Remy Pothet...

June 2016

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How FMCG brands will win in grocery’s eCommerce boom

How brands will win in grocery’s eCommerce boom On June 9, Amazon announced the launch of its AmazonFresh online supermarket in London, with the likelihood of rolling out this same-day delivery across other major UK cities. It’s the first...

June 2016

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Connected cars: Understanding drivers in a connected world

By 2020, we can expect up to eight out of 10 new cars to come equipped with some level of connectivity and manufacturers need to understand what drivers want from a connected car to differentiate their brands through applications. At June's MRS...

June 2016

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Embracing crowdsourcing for the right reasons

As crowdsourcing goes mainstream in the marketing world, there has been a growing debate about its usefulness over traditional methods of problem solving – particularly when it comes to crowdsourced creativity for brand development and innovation....

June 2016

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Unlock value in the moments that matter

In an always-on age, knowing exactly the right moment to make that connection with your customers is the holy grail of marketing. It can make the difference between creating a lucrative engagement and losing them forever. But how do you identify the...

May 2016

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How Nike adapts ‘Just Do It’ to work across cultures

This case study explores how a set of cultural codes that TNS Qualitative developed can surface cultural differences, and guide brand communications. We focus on a contrast between the US and China to help explain what the codes mean at a general...

May 2016

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My kingdom for your attention: Why brands need to move away from attention-seeking social media strategies

Marketers have the opportunity to address one of the fundamental tensions created by technology, but it requires shifting focus from an attention-seeking, eyeball-counting agenda to one that makes people the recipients of attention. When we talk...

May 2016

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Why going viral is not enough: the shape of effective social media campaigns

What do effective social media campaigns look like? Marketers tend to answer this question by adding up numbers. They keep score of views, likes and shares, of the number of feeds that their activity appears in and the number of actions that it...

May 2016

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Connecting data - how DMPs can power better research

In a world of big data, client budgets for quantitative research may be under threat. Why recruit or use a traditional research panel when the in-house data can tell the story? At Market Research Summit 2016 on 9 May, Phil Sutcliffe, UK Board...

May 2016

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TNS at the MRS Travel, Tourism and Hospitality Conference

Using insight to uncover consumer preferences, pinpoint key moments in the customer journey and to develop exceptional customer experiences On Thursday 12 May Tom Costley and Jim Eccleston represented TNS at the MRS Travel, Tourism and Hospitality...

May 2016

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How to evaluate if consumer research is worth paying attention to

Tom Costley, group director of Travel and Tourism, TNS, offers advice on what to look out for in polling data to be confident that the results are significant The media devotes acres of coverage to consumer surveys – identifying opinions, attitudes...

April 2016

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TNS UK wins Best Agency Speaker at 2016 Aura Agency Awards

TNS UK's Amy Cashman and Lightspeed GMI's Jon Puleston have won 'Best Agency Speaker' at the 2016 Aura Agency Awards for their work on TNS's B2B research on SMEs. The study utilised innovative techniques such as gamification, in order to engage with...

April 2016

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How to fill Big Data’s black holes

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. A new wave of...

April 2016

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Getting Auto ready for the new (virtual) reality

Virtual reality is the next big thing in digital, with virtual environments spreading beyond the gaming and entertainment worlds and hitting the mainstream in the form of Oculus Rift, HTC Vive and Sony Playstation VR. These products have consumers...

April 2016

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Identify consumer moments and touchpoints that drive growth

The best opportunities for real-time marketing occur when target audiences are most open and receptive, and when the brand has a genuine contribution to make. Brands need to develop real-time radar to identify these targeting sweet spots. In a world...

April 2016

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Voice of the customer seminar: Key takeaways

On 16th March TNS UK and Millward Brown Vermeer showcased the latest thinking on customer experience and the voice of the customer. The three key themes highlighted at our seminar include how to: Drive customer-centric growth Truly understand your...

March 2016

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Building better brand experiences in the touchpoint revolution

It’s increasingly said that today’s brands are the sum of consumer experiences – and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few people are...

March 2016

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SNP poll dominance is not surprising but will EU referendum campaign change Scots' opinions?

It is worth pausing for a minute to recognise that a political party polling at around 60% is not a major talking point. The Scottish National Party’s dominance of the political landscape in Scotland is now taken for granted – for the foreseeable...

March 2016

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EU in flux: How will Brexit affect us? A view from three nations

Prior to the UK's EU Referendum we asked three of our experts from TNS Public Affairs - one from each nation - to give their views on what the vote means for the UK, France and Germany respectively.   The UK perspective… While the implications of...

March 2016

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Programmatic performance anxiety? Here’s how to cure it

Google’s Matt Brittin once likened programmatic to teenage sex – and it’s easy to understand why. Everyone seems to be worrying about whether the competition is doing more of it, or doing it better than they are. The truth, though, is that...

February 2016

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Connected Life seminar: key takeaways

In November 2015 and February 2016 TNS UK hosted seminars to reveal exclusive insights from our latest Connected Life study* and explore key digital marketing trends. Topics covered at the events include: Understanding today's connected consumer...

February 2016

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Personalise through the internet of things

The group of technologies known as the internet of things can capture behavioural data to enable the personalisation of products and services. Energy Smart Meters are an example of this application. Smart meters: need to become even smarter in order...

February 2016

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Programmatic planning before buying: The key to better attribution and ROI

The media buying world is rapidly evolving - multiple device usage has changed consumer behaviour and advances in technology have opened up new opportunities. To date the focus has been on how to make the most of technology, such as real-time...

January 2016

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Five challenges marketers must tackle in 2016

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. To be effective, they need a means of targeting...

January 2016

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Getting personal with fast food using social media chatter

Brands have found the immediacy and immense reach of social media to be invaluable for a range of functions, in particular for listening to customers in real time or evaluating campaigns. But the vast volume of data that social media provides can do...

January 2016

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Brand tracking’s forward-looking future

Marketers need sophisticated information which enables them to look to the future, not the past, says Rosie Hawkins, global head of brand and communication at TNS. A constant complaint about market research is that it is backward looking. Consumer...

December 2015 | Brand & Communication

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Who’s really winning the battle of the yuletide ads? Christmas 2015 advertising

Magical connections or Christmas calamities: Who’s really winning the battle of the yuletide ads?  Read the media coverage during the past few days, and there seems to be a clear winner amongst this year’s crop of Christmas ads. Mog’s Christmas...

December 2015

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Our newly complicated social lives

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them For the best part of a decade, our online social lives have been defined by a handful of giant networks: Facebook, Twitter and (for...

December 2015

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Understanding today’s connected consumer

When segmenting according to digital influence and social engagement, TNS has identified that almost as many consumers have both low digital influence and social engagement, as those that score highly on both. It is therefore obvious that UK...

November 2015

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Marketing that connects

The dynamics of transforming consumer behaviour Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the...

November 2015 | Connected Life

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Why social media is doing the opposite of de-humanising us

A popular view nowadays is that technology diminishes empathy, and that people spend too much time on social media at the expense of real-life interactions. Technology is de-humanising us, some people complain. But what about the other side of...

November 2015

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TNS at AQR 2015: Is technology making us more human?

On Thursday 17 September, TNS UK’s Shiri Atsmon, Associate Director Qualitative, presented her paper ‘Is technology making us more human?’ during the opening plenary session of the 2015 AQR (Association of Qualitative Research) conference held in...

September 2015

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Why does British humour fall flat in China?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by TNS Qualitative looks at how different cultures...

September 2015 | Qualitative , Cultural insight , Podcast

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Why does British humour fall flat in China?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by TNS Qualitative looks at how different cultures...

September 2015 | Qualitative , Cultural insight , Podcast

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Why does British humour fall flat in China?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by TNS Qualitative looks at how different cultures...

September 2015 | Qualitative , Cultural insight , Podcast

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How the web is shaping holiday experience for UK consumers

To understand how UK consumers interact with digital technology across all stages of the travel journey, TNS partnered with Webloyalty to survey a nationally representative sample of 1,000 UK adults. We focused on their most recent main holiday...

September 2015

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Market research in a mobile world: different is the new normal

On Thursday 17 September at MRMW Europe TNS UK’s Mike Brown, Digital Operations Director and Mark Fisher, Associate Director will look at the challenge of cross-market context sensitive design. Using recent case studies and experiences in doing...

September 2015

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The SME Agenda

As the backbone of Britain’s economy, it is vital that SMEs are understood as the idiosyncratic and diverse group of businesses that they represent.

September 2015 | Finance

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TNS UK wins Best Impact through Applications of Research Award

TNS UK's Amy Cashman and Lightspeed GMI's Jon Puleston have won the Best Impact through Applications of Research Award at the 20th BIG/MRS Company Partner Service Conference. The pair presented findings from a recent TNS UK B2B research study on...

August 2015

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Why don’t German men want a Hollywood smile?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the study’s...

June 2015 | Cultural insight , Podcast , Qualitative

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The Ideal Man: The challenge of national cultures for global brands

Why is a set of perfect white teeth such an imperative for Americans? Why are Chinese men so slow to trust each other? Why did the Italians re-elect Berlusconi so many times? These questions are hugely important to global brands, because in today’s...

June 2015 | Cultural insight , Qualitative

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Making me.gov happen

Digital technology has the power to transform relationships between citizens and the state, in a personalised, ‘me.gov’ paradigm for government services. But it can only do so if it has the right research to guide it. In this feature, we explore the...

June 2015

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Bridging the divide between brand and shopper marketing

Nothing exerts so great an influence on shoppers’ choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with it. And yet time and time again brands see their hard-won place in consumer hearts and minds...

June 2015 | Shopper , Connected Shopper Journey

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Why don’t German men want a Hollywood smile?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the study’s...

June 2015 | Cultural insight , Podcast , Qualitative

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You’re listening but are you learning?

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

June 2015 | Social insight , Social Media

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Why don’t German men want a Hollywood smile?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the study’s...

June 2015 | Cultural insight , Podcast , Qualitative

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The Ideal Man: The challenge of national cultures for global brands

Why is a set of perfect white teeth such an imperative for Americans? Why are Chinese men so slow to trust each other? Why did the Italians re-elect Berlusconi so many times? These questions are hugely important to global brands, because in today’s...

June 2015 | Cultural insight , Qualitative

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You’re listening but are you learning?

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

June 2015 | Social insight , Social Media

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Bridging the divide between brand and shopper marketing

Nothing exerts so great an influence on shoppers’ choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with it. And yet time and time again brands see their hard-won place in consumer hearts and minds...

June 2015 | Shopper , Connected Shopper Journey

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Current Account Switching Index

In Q3 2013, TNS UK began a major research programme on the market for current accounts. The background to the research was: The government’s expressed desire to encourage more choice in personal and small business banking The ambitions of a number...

June 2015

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The rise of the Coalition Household infographic

Political differences within households are the new normal Ahead of the 2015 General Election, new data from TNS UK shows political differences within households are the new normal. 31% of households in the UK are now made up of people voting for...

May 2015

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Marketers: the future is ready for you now

Extensive research from Kantar TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques...

April 2015 | Research methods , Social insight , Brand & Communication

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Marketers: the future is ready for you now

Extensive research from Kantar TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques...

April 2015 | Research methods , Social insight , Brand & Communication

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Marketers: the future is ready for you now

Extensive research from Kantar TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques...

April 2015 | Research methods , Social insight , Brand & Communication

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General election infographic: 2010/2015 - then and now

Ahead of the UK election, TNS UK, alongside sister agencies from the Kantar group, have been assessing the key differences between life before the last election, in 2010, and life now. Download the latest infographic which uses data from TNS UK's...

April 2015

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Taking control of your emotions

Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only become...

April 2015 | NeedScope , Brand & Communication

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Super Bowl vs Oscars: social media’s winners revealed

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

April 2015

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Taking control of your emotions

Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only become...

April 2015 | NeedScope , Brand & Communication

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Your digital campaign fell flat. Now what?

The best product in the world, with the best ad in the world, won’t sell as expected if that ad isn’t seen by a receptive audience. As traditional approaches to targeting struggle to cope with a changing media landscape, we reveal how a future-...

February 2015

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The paradox of protocols

The global research programmes that deliver the best value are not the most standardised – and they are not usually the most elaborate. TNS’s experience of working with global research programmes shows how brands can create strong, flexible...

December 2014

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The other side of the story

Brands are obsessed with the art of telling stories. However, only by unearthing deeper narratives within their audience’s minds can they tell original tales that connect on a deeper level. The fact is though, that many brands are too busy telling...

December 2014 | ThinkTank

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The four personas of connected consumers

The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...

December 2014 | Connected Life , Qualitative , Technology enabled research

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The four personas of connected consumers

The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...

December 2014 | Connected Life , Qualitative , Technology enabled research

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The four personas of connected consumers

The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...

December 2014 | Connected Life , Qualitative , Technology enabled research

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Why brands need to know their situational equity

Brand equity may provide a clear, single-number measure of how brands are doing, but it is situational equity that often holds the key to helping them do better. If brand equity is the marketing equivalent of Robert Brown’s famous pollen grain, then...

December 2014 | Brand & Communication , Situational Equity , Mobile

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Why brands need to know their situational equity

Brand equity may provide a clear, single-number measure of how brands are doing, but it is situational equity that often holds the key to helping them do better. If brand equity is the marketing equivalent of Robert Brown’s famous pollen grain, then...

December 2014 | Brand & Communication , Situational Equity , Mobile

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Why brands need to know their situational equity

Brand equity may provide a clear, single-number measure of how brands are doing, but it is situational equity that often holds the key to helping them do better. If brand equity is the marketing equivalent of Robert Brown’s famous pollen grain, then...

December 2014 | Brand & Communication , Situational Equity , Mobile

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Are the wheels coming off for Generation Y?

TNS UK has conducted a major study to explore the future of car ownership. Covering over 2000 consumers; around half each from Generation X and Generation Y, the results are encouraging for the automotive industry, fuelling debate around where...

November 2014

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Face-to-face 2.0

Digital technology has highlighted what’s wrong with face-to-face surveys – now it’s time for it to rejuvenate them. We report from the frontline on how tablet devices and digital data collection are transforming the potential of fieldwork at TNS:...

November 2014 | Research methods , Mobile

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Face-to-face 2.0

Digital technology has highlighted what’s wrong with face-to-face surveys – now it’s time for it to rejuvenate them. We report from the frontline on how tablet devices and digital data collection are transforming the potential of fieldwork at TNS:...

November 2014 | Research methods , Mobile

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What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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Traditional Trade’s gatekeepers

Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers and influencing their decisions: The...

October 2014 | Shopper , New markets

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Traditional Trade’s gatekeepers

Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers and influencing their decisions: The...

October 2014 | Shopper , New markets

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Mobile , Shopper , Loyalty and new spend , FMCG

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Mobile , Shopper , Loyalty and new spend , FMCG

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Mobile , Shopper , Loyalty and new spend , FMCG

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Mobile , Shopper , Loyalty and new spend , FMCG

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Connected Life , Mobile Trends

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The language of emotion

Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Yet the power of metaphors mean they must be handled with care. In this feature...

September 2014 | Brand & Communication , NeedScope , FMCG

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The language of emotion

Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Yet the power of metaphors mean they must be handled with care. In this feature...

September 2014 | Brand & Communication , NeedScope , FMCG

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Connected Life , Mobile Trends

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The language of emotion

Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Yet the power of metaphors mean they must be handled with care. In this feature...

September 2014 | Brand & Communication , NeedScope , FMCG

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World Cup advertising test results

TNS UK’s Will Goodhand explores the highs and lows from a selection of World Cup ads. With England's expectations low, World Cup campaigns focused instead on the festival of football and the charismatic carnival provided by Brazil. But as every...

September 2014

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What could politics learn from brands?

Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding. In this feature, we reveal the techniques honed in consumer...

September 2014 | Political & Social

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Connected Life , eCommerce , Shopper , FMCG

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Connected Life , eCommerce , Shopper , FMCG

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Connected Life , eCommerce , Shopper , FMCG

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Connected Life , eCommerce , Shopper , FMCG

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Connected Life , Brand & Communication

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Connected Life , Brand & Communication

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Time to set the connected car free

The connected car has plenty of passengers eager to come along for the ride: safety campaigners, environmentalists, insurance campaigners, car rental companies and motorists themselves, all have ambitious plans for the technology. But despite its...

August 2014 | Automotive

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Becoming irresistible

Regardless of the type of online business you manage, you will know that having a strong brand is essential. It is your strong brand that helps you win share from your competition, it helps drive increased traffic to your site and gives you a...

July 2014

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Connected Life , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Connected Life , Mobile , Mobile strategy , Technology

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Connected Life , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Connected Life , Mobile , Mobile strategy , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Connected Life , Mobile , Mobile strategy , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Connected Life , Mobile , Mobile strategy , Technology

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Selling to the converted?

The goal of most advertising is to acquire new customers. Unfortunately, that’s not what most advertising actually does. In this feature, we explain how many apparently successful ads only deliver significant engagement amongst consumers who would...

May 2014 | Brand & Communication , AdEval

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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Innovation & Product Development , Technology , New products and services

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Selling to the converted?

The goal of most advertising is to acquire new customers. Unfortunately, that’s not what most advertising actually does. In this feature, we explain how many apparently successful ads only deliver significant engagement amongst consumers who would...

May 2014 | Brand & Communication , AdEval

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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Innovation & Product Development , Technology , New products and services

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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Innovation & Product Development , Technology , New products and services

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The 6 characteristics that give emerging giants an edge

Giant companies from rapid-growth economies are transforming the make-up of global business. They are doing so through decisive corporate cultures, in-depth market understanding and a precision approach to identifying and acting upon opportunities....

May 2014 | Brand & Communication , Emerging Markets

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The 6 characteristics that give emerging giants an edge

Giant companies from rapid-growth economies are transforming the make-up of global business. They are doing so through decisive corporate cultures, in-depth market understanding and a precision approach to identifying and acting upon opportunities....

May 2014 | Brand & Communication , Emerging Markets

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May I have your attention please?

It sounds like a simple question, but recent advances in neuroscience prove just how complex a challenge gaining and holding attention can be. In this feature, we explore how external stimuli, memories and priorities intersect to decide where...

April 2014 | Brand & Communication

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Why simply the best isn’t always right

Good performance alone cannot crack the complex customer code that governs the strength of your customer relationships and the sustainability of your business. In today’s highly competitive environment, it is essential to understand which customer...

April 2014 | TRI*M , Loyalty and new spend , Finance

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Why simply the best isn’t always right

Good performance alone cannot crack the complex customer code that governs the strength of your customer relationships and the sustainability of your business. In today’s highly competitive environment, it is essential to understand which customer...

April 2014 | TRI*M , Loyalty and new spend , Finance

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Why simply the best isn’t always right

Good performance alone cannot crack the complex customer code that governs the strength of your customer relationships and the sustainability of your business. In today’s highly competitive environment, it is essential to understand which customer...

April 2014 | TRI*M , Loyalty and new spend , Finance

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Time for Big Metaphor

As the future of quantitative research is defined by Big Data, the future of qualitative study should be organised around Big Metaphor: a form of psychological understanding that it is uniquely qualified to provide. Metaphors communicate meaning,...

March 2014 | People and expertise

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Green Shoots: Four eco-segments

TNS segmentation analysis has helped unravel some of the differing views held on green issues and EFPs. Our analysis has identified four distinct segments: 'Concerned citizens', 'Priced out', 'Issue sceptics' and 'Product sceptics'. For more...

March 2014

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Restoring value to General Insurance

Insurance is a product that consumers should feel good about. But increasingly they don’t, and the whole marketplace has become a low-involvement category, a phenomenon exacerbated by the growth of price comparison websites. To understand more about...

February 2014

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Green shoots: How to grow your green credentials

Concern about the environment is widespread and as individuals we want to help create a cleaner, more eco-friendly world. But whilst most people are happy to take more steps like recycling there is a limit to how much more they will pay for...

February 2014

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Behavioural economics: the complete picture?

Our view of consumer behaviour has acquired new dimensions thanks to the contribution of behavioural economics, which reveals a previously hidden landscape of unconscious and contextual influences on our behaviour. Behavioural economics insights...

February 2014 | Behaviour change , Behavioural Economics

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

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Behavioural economics: the complete picture?

Our view of consumer behaviour has acquired new dimensions thanks to the contribution of behavioural economics, which reveals a previously hidden landscape of unconscious and contextual influences on our behaviour. Behavioural economics insights...

February 2014 | Behaviour change , Behavioural Economics

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

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Why social policy needs more than the behavioural economics bandwagon

The insights of behavioural economics can seem like the answer to policymakers’ prayers: a means of changing behaviour that doesn’t require expensive education programmes or potentially controversial new laws. BE-based strategies promise to “nudge”...

February 2014 | Political & Social , Behavioural Economics , Social Policy

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I eat therefore I am

23 million members of the Chinese population will have money to spend on indulging themselves for the first time this year – and the vast majority of this newly disposable income will be spent on enjoying new types and new quantities of food and...

February 2014 | Brand & Communication

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Why social policy needs more than the behavioural economics bandwagon

The insights of behavioural economics can seem like the answer to policymakers’ prayers: a means of changing behaviour that doesn’t require expensive education programmes or potentially controversial new laws. BE-based strategies promise to “nudge”...

February 2014 | Political & Social , Behavioural Economics , Social Policy

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Why social policy needs more than the behavioural economics bandwagon

The insights of behavioural economics can seem like the answer to policymakers’ prayers: a means of changing behaviour that doesn’t require expensive education programmes or potentially controversial new laws. BE-based strategies promise to “nudge”...

February 2014 | Political & Social , Behavioural Economics , Social Policy

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A new and exciting approach to measuring advertising effectiveness

The long and the short of it At TNS we have been successfully measuring the short-term effectiveness of advertising for over 20 years. But short-term measurement on its own is no longer enough. In order to support your drive for sustainable...

January 2014

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TNS UK attend the WARC Next Generation 2014 Conference

TNS UK will have a 5-strong team presenting at the WARC Next Generation Conference, ‘Back to the Future: Delivering Marketing Insight Through Research and Technology’. The Next Generation conference represents a platform to showcase cutting edge...

January 2014

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Mobile Loyalty Growth seminar

While every relationship faces difficulties, these are even more complex when there are three parties in the mix. Historically, in the mobile space, network and handset brands were pre-eminent, as operating systems looked on from the background,...

January 2014

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The secret life of the brain

The human brain has developed a hugely efficient way of getting us through life, but its management style means that we are often unaware of why we act the way we do. In this feature, we reveal the secret decision-making systems controlling our...

December 2013 | Brand & Communication

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Making memories

We think of memories as wistful nostalgia – looking back at the past with joy or regret. In fact, memories exist to help us make decisions. And by understanding how they do it, marketers can gain a powerful competitive edge. In this feature we...

December 2013 | Brand & Communication

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The value of context

Behavioural intention, such as going to the gym, losing weight and staying healthy, does not always translate into actual behaviour; and strong, personal brand preferences do not always translate into actual brand choices. Qualitative research...

December 2013 | Qualitative , Behaviour change

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The value of context

Behavioural intention, such as going to the gym, losing weight and staying healthy, does not always translate into actual behaviour; and strong, personal brand preferences do not always translate into actual brand choices. Qualitative research...

December 2013 | Qualitative , Behaviour change

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Mind and the Machine

Big data is immense, fast and mind-bendingly varied – but researchers must remember that it can no more speak for itself than the smaller sort. If we retreat behind number-crunching technologies and leave no room for human intuition in Big Data...

December 2013 | Big Data , Brand & Communication

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Mind and the Machine

Big data is immense, fast and mind-bendingly varied – but researchers must remember that it can no more speak for itself than the smaller sort. If we retreat behind number-crunching technologies and leave no room for human intuition in Big Data...

December 2013 | Big Data , Brand & Communication

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Travel insights

What we want from a holiday may not be changing radically, but the way we book the holiday is. Three times as many people use the internet as those who book over the counter at a travel agency. Internet penetration in Europe is still on a growth...

November 2013

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A happy shopper spends more

It may sound obvious, but making it faster and easier for shoppers to find what they want to buy is the key to increased shopper spending. It improves category conversion, improves incremental purchasing and drives bigger basket sizes. But a lot of...

November 2013

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The Green Disconnect Seminar

With the squeeze on living standards, is the green agenda changing in importance in austerity Britain? Do brands need to reposition their strategies to better reflect shifting consumer attitudes? TNS UK joined forces with sister company TNS BMRB,...

November 2013

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TNS BMRB Methods Series | What can we gain from mobile research?

In the autumn of 2013, leading social research agency TNS BMRB celebrated its 80th birthday by looking ahead at some of the key opportunities and threats facing research in the current environment. Across three seminar sessions, the TNS BMRB...

November 2013

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Chinese become world’s biggest travel spenders

China has overtaken Germany and the USA as the world’s biggest spenders on travel, with Chinese travellers spending US$102 billion on international travel in 2012 (an increase of over 40% on 2011) according to a new report by TNS UK and Hotels.com...

October 2013

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why TNS has re-engineered tracking around shorter,...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why TNS has re-engineered tracking around shorter,...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why TNS has re-engineered tracking around shorter,...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why TNS has re-engineered tracking around shorter,...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend

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Defining success in innovation

At TNS we know it is crucial that innovation provides brands with genuine growth rather than simply cannibalising sales from existing products and services. But how do you predict what ideas will bring genuine growth? TNS is the only research...

October 2013

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TNS BMRB Methods Series | Are we ready to go online?

In the autumn of 2013, leading social research agency TNS BMRB celebrated its 80th birthday by looking ahead at some of the key opportunities and threats facing research in the current environment. Across three seminar sessions, the TNS BMRB Methods...

October 2013

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The future of payments

'The future of payments' is a major study conducted by TNS UK aimed at addressing the challenge – how do consumers want to see the payments landscape develop in the future and what can innovators do to achieve positive differentiation? The new...

October 2013

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Is in-store dining the way to grocery shoppers’ wallets?

  Recent reports claim that a fifth of Britain’s stores will close by 2018, as increasing numbers of customers switch to the internet. Furthermore, there is lots of discussion around how bricks and mortar stores need to become a ‘third space’ –...

September 2013

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Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers

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Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers

Related articles thumbnail

Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers

Related articles thumbnail

Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers

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Integrated attention planning

When it comes to capturing an audience’s attention, brands have more channels available than ever. But this will do them little good if they fail to adapt to the different ways in which human attention works on each. The most effective campaigns are...

September 2013

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TNS BMRB Methods Series | Do response rates really matter?

In the autumn of 2013, leading social research agency TNS BMRB celebrated its 80th birthday by looking ahead at some of the key opportunities and threats facing research in the current environment. Across three seminar sessions, the TNS BMRB Methods...

September 2013

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Shorter, more predictive surveys

Why are brand tracking surveys struggling to predict accurately what respondents will do? Why do the metrics they provide show so little movement? And what can we do about it? In this feature, we reveal the ‘three Rs’ that have transformed tracking...

August 2013 | Research methods , Brand tracking

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Shorter, more predictive surveys

Why are brand tracking surveys struggling to predict accurately what respondents will do? Why do the metrics they provide show so little movement? And what can we do about it? In this feature, we reveal the ‘three Rs’ that have transformed tracking...

August 2013 | Research methods , Brand tracking

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Breaking the habit code

“Most of the time, what we do, is what we do most of the time”: it’s a statement that captures one of the great truisms of human behaviour, and also one of the great challenges for marketers. Up to 45 per cent of our behaviour appears to be habitual...

August 2013 | Brand & Communication

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Interest grows in the benefits of being outside for health

TNS research powers the fourth annual 'Monitor of Engagement with the Natural Environment' (MENE) report published by Natural England on the English adult population’s use and enjoyment of outdoor spaces. The report shows that approximately 2.85...

July 2013

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Mobile: the fast track to individual truth

Even as recently as five years ago, it would have been hard to imagine the scale at which smartphone usage has proliferated. TNS Mobile Life data shows that two-thirds of the UK population already own a smartphone, and penetration is just as...

July 2013

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Automotive Growth seminar

At the TNS Automotive Growth seminar, we unveiled the results from our specially commissioned study into Generation Y and their changing relationship with driving. Speakers from TNS and The Futures Company confronted ‘de-motorisation’ head on,...

June 2013

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Food for Thought

‘Food for thought’, is a study conducted by TNS UK across a number of key European markets, Russia, China, and the US, speaking to 7000 individuals about their attitudes and behaviours relating to diet, mealtimes and health concerns. The threatening...

June 2013

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Stopping the itch to switch: Why retail banking can’t bank on customer loyalty - Part 2

Following the ‘Current accounts – the big bang?’ booklet published earlier this year, which revealed the results on the real nature and extent of bank customers’ loyalty, the second booklet in this series includes additional analysis on the data to...

May 2013

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Blessing in disguise

Mobile has been cast as the villain in retailers’ showrooming nightmares – but Mobile Life research suggests it could actually prove a solution to their problems. Showrooming has never been dependent on a mobile phone – and the majority of...

May 2013 | Showrooming , Mobile

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Blessing in disguise

Mobile has been cast as the villain in retailers’ showrooming nightmares – but Mobile Life research suggests it could actually prove a solution to their problems. Showrooming has never been dependent on a mobile phone – and the majority of...

May 2013 | Showrooming , Mobile

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You can’t always get what you want

Marketers and researchers alike have long known that people don’t always make the choices they say they would like to. But one of the most startling findings of TNS’s Commitment Economy study is just how often this happens. In fact, on 42 per cent...

April 2013 | The Commitment Economy , Brand & Communication

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You can’t always get what you want

Marketers and researchers alike have long known that people don’t always make the choices they say they would like to. But one of the most startling findings of TNS’s Commitment Economy study is just how often this happens. In fact, on 42 per cent...

April 2013 | The Commitment Economy , Brand & Communication

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The 3 R’s of mobile research

Of all the great technology-based innovations, it is the mobile device that has had the biggest impact in the shortest space of time. With 1.9bn predicted handset sales in 2013, 900m of these being smartphones, there has never been a better...

April 2013

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Holiday attitudes 2013

Over the last three years there has been a number of changes in the holiday patterns of British travellers, with an increase in the number of domestic holidays being taken within Britain. There are also fewer travellers choosing long-haul...

February 2013

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Current accounts – the big bang?

The long-standing loyalty of millions of bank and building society customers in the UK is soon to be tested as never before. And new research by TNS UK has revealed that the coming changes in the retail banking climate could destabilise the sector’s...

February 2013

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

Related articles thumbnail

The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

Related articles thumbnail

The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

Related articles thumbnail

The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

Related articles thumbnail

The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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Methodology: TNS Current Account Switching Index

TNS Current Account Switching Index is a self-funded UK study conducted by TNS Omnibus interviewing UK retail banking customers. The objective is to monitor account switching levels and behaviours and to track changes during the launch period of the...

January 2013

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E-communications in the European Union

Ten years is a short period in which to expect dramatic change in consumer behaviour or adoption of new technologies. Not so with e-communications. The last decade has seen a seismic shift in our use of the internet. In addition, mobile phones now...

December 2012

Latest press releases & events

Kantar TNS secures MRS plaudits for partnerships with JICMAIL and Tesco

Kantar TNS has been awarded the prestigious Media Research Award at this year’s Market Research Society Awards ceremony, held at Old Billingsgate on 3 December.  The accolade recognised Kantar TNS’ research partnership with JICMAIL,Proving the...

December 2018
£15bn investment gap shows failure of financial services sector to win over women’s wealth

Investment providers are failing to connect with a female audience, leading to a £15 billion gap between the value of investments made by millennial and generation X women and men, reveals Kantar TNS.  Combined, British millennial and generation X...

December 2018
60% of payday loan users experience unexpected fees

Almost 60% of payday loan users have been forced to pay back more than they expected as a result of hidden or unexpected fees charged by lenders, according to new research by Kantar TNS. In a survey of 1,217 British adults about their borrowing...

October 2018
Brands are missing half of the conversations that matter

Tuesday 9 October, London: Focusing exclusively on social media mentions has left brands deaf to half of consumer conversations about their products and services, according to Kantar.  Although social media has been ground-breaking in changing the...

October 2018
Poor air quality ‘increasingly’ blighting Londoners’ lives

Growing numbers of Londoners say poor air quality is having an impact on their daily lives, new polling data reveals, influencing where they choose to live and where they send their children to school. In a third year of polling research...

June 2018
Kantar TNS announces Martin Dewhurst as Managing Director of Financial Services & Technology, UK

London, UK (April 9, 2018) - Global research agency Kantar TNS today announced the appointment of Martin Dewhurst as Managing Director of Financial Services & Technology, UK. Martin joins Kantar TNS after six years with Hall & Partners,...

April 2018
New research exposes generation gap in tackling packaging waste

London, UK (March 29, 2018) - Excess packaging, especially plastics, is causing widespread concern among the British public according to new research from Kantar TNS, whose survey of 1,260 Brits shows that 63% are concerned about reducing the amount...

March 2018
Two-fifths of consumers unwilling to share personal data

London, UK (March 8, 2018) - The second wave of Kantar TNS’ GDPR Awareness Index shows that public awareness of GDPR remains low, unchanged from last month at 34%. Understanding of what is covered by the new regulation also remains poor.   When...

March 2018
Eve Dixon: honoured in the 2018 Timewise Power 50 awards. Proving that you can work less than full time at top levels in the market research industry

London, UK (February 26, 2018) - Eve Dixon has been named in the 2018 Timewise Power 50 awards, a roll-call of the UK’s top flexible and part-time workers who are delivering in high-earning, business-critical roles with non-traditional working...

February 2018
New Senior Hire for Kantar TNS UK

London, UK (February 12, 2018) - Global research agency Kantar TNS today announced the appointment of Tom Crawford as Insights Planner, UK. Tom joins from Microsoft, where he held Customer and Market research positions for the last three years, two...

February 2018
Two-thirds of consumers unaware of GDPR

London, UK (January 30, 2018) - Ahead of the General Data Protection Regulation (GDPR) coming into effect on 25 May, new research from Kantar TNS has revealed that most consumers are unaware of the changes being introduced. Only 35 per cent of the 1...

January 2018
Kantar TNS announces Amy Cashman as UK Managing Director

London, UK (January 18, 2018) - Kantar TNS UK are pleased to announce that Amy Cashman has been promoted to UK Managing Director. Kantar TNS is one of the largest research agencies in the UK and Amy will provide overall leadership to the core UK...

January 2018
Kantar’s Preriit Souda wins ‘Best Paper’ Award at ESOMAR Congress

London, Thursday 14 September 2017 – Kantar UK today congratulate Preriit Souda, Data Science Director, for winning the prestigious 'Best Paper' Award at the ESOMAR Congress. The Award was presented during a ceremony in Amsterdam on Tuesday 12...

September 2017
Kantar’s Preriit Souda wins ‘Best Paper’ Award at ESOMAR Congress

London, Thursday 14 September 2017 – Kantar UK today congratulate Preriit Souda, Data Science Director, for winning the prestigious 'Best Paper' Award at the ESOMAR Congress. The Award was presented during a ceremony in Amsterdam on Tuesday 12...

September 2017
Kantar’s Preriit Souda wins ‘Best Paper’ Award at ESOMAR Congress

London, Thursday 14 September 2017 – Kantar UK today congratulate Preriit Souda, Data Science Director, for winning the prestigious 'Best Paper' Award at the ESOMAR Congress. The Award was presented during a ceremony in Amsterdam on Tuesday 12...

September 2017
Kantar TNS UK expands award winning Analytics and Data Science team

London, 16 February 2017 – Since its inception two years ago, Kantar TNS UK’s analytics and data science business has grown rapidly and has recently made six new hires to keep up with client demand. The team, led by Sunando Das, is at the forefront...

February 2017
Kantar TNS UK expands award winning Analytics and Data Science team

London, 16 February 2017 – Since its inception two years ago, Kantar TNS UK’s analytics and data science business has grown rapidly and has recently made six new hires to keep up with client demand. The team, led by Sunando Das, is at the forefront...

February 2017
Kantar TNS UK expands award winning Analytics and Data Science team

London, 16 February 2017 – Since its inception two years ago, Kantar TNS UK’s analytics and data science business has grown rapidly and has recently made six new hires to keep up with client demand. The team, led by Sunando Das, is at the forefront...

February 2017
M&S Christmas ad has won Britain’s hearts and minds

London, Friday 9th December: M&S has won the prize for the most improved performance of a Christmas advert, according to new research from Kantar TNS. And this is found to be because it is a perfect blend of relevant, emotive and novel. The ‘...

December 2016
Kantar TNS UK cleans up at MRS Awards 2016

London, 6 December 2016 - Leading research agency, Kantar TNS, is delighted to be named winner of four highly acclaimed awards at the distinguished Market Research Society Awards, held at Supernova London last night. The ceremony celebrating the...

December 2016
Current Account Switching Index: Nationwide is most magnetic bank for attracting and keeping new customers

More customers are switching their current accounts from the traditional Big 4 banks to established challenger banks, as new research pinpoints what really lures people from one bank to another. Three years after the government introduced the...

December 2016
Kantar TNS employee Ed Mott named in The Grocer’s ‘Top New Talent’ list for 2016

London, 16 November 2016 – Kantar TNS is pleased to announce that, 'The Grocer Magazine' has named FMCG & Retail’s Ed Mott as one of the country’s top, up-and-coming talents in the grocery, retail, wholesale and supplier market. Ed was presented...

November 2016
TripAdvisor’s TripIndex Experiences of a Lifetime uncovers the cost of taking 10 of the world’s most sought-after trips

LONDON, UK – 15 November 2016 – Seeing the Northern Lights is the best value experience of a lifetime for Brits, according to the inaugural TripIndex Experiences of a Lifetime, a cost comparison study by travel planning and booking site, TripAdvisor...

November 2016
Kantar TNS UK finalists for no fewer than five nominations at the prestigious MRS awards

London, 5 October 2016 – Global Market Research agency Kantar TNS UK continues to be recognised for its excellence in all things market research at the annual Market Research Society Awards (MRS), having been nominated in five different categories....

October 2016
Kantar TNS Poll: No sign of support growing for Scottish independence despite Brexit

Edinburgh - 13 September - As politicians return from their summer recess, the latest poll from Kantar TNS suggests that there is little evidence of any growth in support for Scotland to become an independent country. The survey of 1047 adults in...

September 2016
Kantar unveils a new corporate identity across its operating brands

Unified look and feel reflects more collaborative working approach  London, 9 September - Kantar today launches a new corporate identity, for the parent brand and its 12-strong family of operating brands, designed to create a much more unified look...

September 2016
TNS Poll: One in three think the economy has got worse

London, 17 August - The latest TNS consumer confidence index shows that economic sentiment is down since the EU Referendum. A third of people (33%) think the economy has worsened when compared with twelve months ago - this is 11 points up on the...

August 2016
May 'better for Britain' than Corbyn - Tories have 13pt lead over Labour

London, 11 August - A new poll by TNS shows that 44% of people think Theresa May is a better leader for Britain than Jeremy Corbyn (16%). It also gives the Conservative party a 13 point lead over Labour. The full voter intention figures are: CON 39...

August 2016
UK SMEs stay positive amid Brexit economic turmoil

20 July, 2016 – Despite a sharp drop in the pound, and fall in the FTSE250 following the UK’s decision to leave the EU, UK business owners stand by their vote on both sides of the Brexit debate. Following a range of predictions in the run-up to June...

July 2016
Hanoi offers best value city break for Brits, cost comparison study reveals

LONDON, UK – 19 July 2016 – Hanoi is the best value destination in the world for a city break, according to TripIndex Cities, an annual TripAdvisor cost comparison study. TripIndex Cities, conducted by independent research firm TNS, compares the...

July 2016
Voters want a General Election after new Conservative leader elected

London, 24 June – With Britain deciding to leave the European Union, a survey by TNS, a Kantar company, suggests that voters want a General Election to be called once a new Conservative leader is in place. The survey of 1,218 adults in the UK...

June 2016
TNS Election Day Voter Panel: Economy vs Migration

London, 24 June – Further analysis from the TNS Election Day Voter Panel shows which campaign messages resonated with Leave and Remain voters. 'Remain' voters The key issues for our qualitative panel who voted to Remain focused primarily on the...

June 2016
Campaign messages influence undecided voters

London, 23 June - Emerging insight from the TNS Election Day Voter Panel shows that many voters we have spoken to qualitatively have changed or made up their mind in the last few days of the campaign. It also shines light on the key messages which...

June 2016
TNS launches Election Day Voter Panel

London, 21st June - TNS today reveal details of their Election Day Voter Panel, consisting of 200 people who intend to vote in the EU Referendum. The Panel is designed to enable the reasons for a potential ‘last minute swing’ – common in Referendums...

June 2016
Turnout the key to EU referendum

London, 22 June - The final EU referendum voting intention survey by TNS, a Kantar company, suggests that turnout will be key in deciding the outcome of the referendum. The survey of 2,320 adults in the UK gives the ‘Leave’ campaign a lead of 2...

June 2016
Leave campaign ahead in latest TNS poll

London, 14th June - The latest EU referendum voting intention survey by TNS gives the Leave campaign a significant lead nine days out from polling day.  The survey of 2,497 adults in the UK gives the ‘Leave’ campaign a lead of 7 points over ‘Remain...

June 2016
Support for EU remains strong in Scotland - demand for second Independence referendum limited

Edinburgh - 8 June - In a new poll published today by Kantar's TNS, a majority of people in Scotland continue to support the UK remaining in the EU. When asked how they intend to vote in the referendum on 23rd June, half (51%) of adults aged 18+ in...

June 2016
EU referendum still too close to call - European neighbours want us to 'Remain'

London, 6 June - The latest EU referendum voting intention survey by TNS UK and released as part of a wider TNS Public Affairs International survey shows the outcome of the referendum is still too tight to call. The survey of 1,213 Adults in the UK...

June 2016
Four in 10 UK SMEs want Brexit: Will hearts rule over head?

37% of SMEs want Britain to leave the EU, according to a TNS survey One in four are undecided about which way to vote, unclear about how it will affect them The survey reveals that personal reasons play a major role in decision-making 2 May 2016,...

June 2016
Car manufacturers in the race for a connected future

Four in 10 drivers are unaware that connectivity features exist in their vehicles, new research shows Car manufacturers at risk of being left behind by Google, Uber, Apple and other tech companies Audi, BMW and Mercedes identified as most successful...

May 2016
One in five voters still undecided on EU Referendum

London, 17 May - The latest EU referendum voting intention survey by TNS shows that one in five voters (21%) are still undecided on whether to vote to remain or leave the European Union. There are signs that this undecided group is reducing, having...

May 2016
Sugar tax unlikely to change people’s habits; yet brands must commit to healthier options

11 May - London - Consumer awareness of high sugar products is higher than it has ever been, with ready meals, fruit juices and smoothies no longer escaping scrutiny. Over six in 10 (62%) of consumers now recognise juices and smoothies like Innocent...

May 2016
TNS Poll: Sadiq Khan on course to be the next London Mayor

London, 4 May 2016 – New London mayoral election polling by TNS puts Labour candidate Sadiq Khan in line to be the next London Mayor. Voting intentions are as follows: First preference: Sadiq Khan (45%), Zac Goldsmith (33%), Others combined (21%)...

May 2016
EU Referendum: Remain maintains lead following Obama intervention

London - 4th May 2016 - The latest EU referendum voting intention survey by TNS has given Remain the lead for the second consecutive poll. Voting intention is as follows: Remain 39%, Leave 36%, Undecided 26% This is the first polling completed...

May 2016
Fall in SNP support but still dominant as Holyrood election approaches

Edinburgh – 28th April - As polling day approaches, a new face-to-face poll by TNS shows that while support for the SNP in the upcoming Scottish Parliament election is falling, they continue to have a commanding lead.    Voting intention for the...

April 2016
TNS Poll: Still no breakthrough for referendum campaigns

London – 13 April 2016 – The latest voting intention research undertaken by TNS shows no change to previous polls, with both campaigns holding steady at 35% apiece and failing to win over undecided voters, who also remain steady at 30%. Remain 35% [...

April 2016
TNS UK appoints Richard Clissold-Vasey as Chief Operating Officer

12 April 2016, London - TNS UK has appointed Richard Clissold-Vasey to the role of Chief Operating Officer, with a place on the UK board.  Joining the UK business from the TNS Global Transformation Team, Clissold-Vasey has more than 25 years...

April 2016
Large preference for Scotland remaining in the EU - many still unsure

Edinburgh - 6 April - A new face-to-face poll by TNS reveals a majority of eligible adults in Scotland (51%) intend to vote to remain in the European Union, with 19% planning on voting to leave. However, there is still a sizeable number who are...

April 2016
TNS Poll: Belief that the UK will remain in the EU falls

London – 31st March 2016 - A new poll by TNS has found that while people’s voting intention remains evenly split between Remain 35% (-1) and Leave 35% (-1) with 30% (+2) undecided, people’s perceptions of the outcome have begun to change. In...

March 2016
TNS Poll: As the campaign enters its final hundred days, both sides are yet to see a breakthrough

London – 17th March – According to a new TNS poll on people’s voting intention in the up-coming EU referendum; Leave is level with Remain although many people remain undecided. When people who said they intend to vote in the referendum were asked if...

March 2016
SNP still dominant despite efforts to challenge record

Edinburgh - 1 March - The latest TNS Poll shows that, despite attempts by opposition parties to challenge the SNP government’s record, the Scottish National Party continues to be unassailable in the polls. The poll of 1036 adults in Scotland,...

March 2016
Leave leads, but voters believe that the UK will remain within the EU

London – 19 February – A new TNS poll shows a lead for “leave” among those that have made up their mind on how they would vote in the referendum; however a greater proportion said they believe that the outcome of the referendum would actually see...

February 2016
Scottish voters in favour of staying in the EU - but gap is narrowing

Edinburgh - 4 February - The first TNS Poll of 2016 shows that despite the gap starting to narrow, there is still strong support to remain in the European Union among Scottish voters. The poll of 1016 adults in Scotland shows that one in five (21...

February 2016
Despite public's negative outlook, Cameron seen as strongest leader

Over two thirds (70%) think there is a housing shortage  A quarter (24%) think their job is less safe than a year ago  London, 2 February - The latest poll from TNS UK shows that over two thirds (70%) think there is a housing shortage.  More than...

February 2016
SNP shrugs off opposition attacks to increase Holyrood poll lead

Edinburgh - 21 December - The Scottish National Party has increased its lead over Labour in the last month, with its standing apparently unaffected by reported problems in the health service and the disruption caused by the closure of the Forth Road...

December 2015
TNS wins BIG at MRS awards

London, 9 December 2015 – Research agency TNS has been recognised for its focus on innovation at the annual Market Research Society Awards, winning two prestigious awards. The first award was the MRS/BIG Award for Business-to-Business Research, for...

December 2015
Millennials spend one day every week on their phones - how can brands deal with the digital divide?

19 November - Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or 49 days over the...

November 2015
SNP and Sturgeon dominant as Labour leadership struggles to make impact

Edinburgh - 12 November - The SNP has maintained a large lead over Labour in the latest TNS poll, which also shows Nicola Sturgeon riding high as the most popular political leader in Scotland, with Labour’s new leadership struggling to attract...

November 2015
CEO of TNS BMRB appointed to board of Campaign for Social Science

12 November - As it prepares to mark its fifth birthday at the start of 2016, the Campaign for Social Science has today announced the appointment of seven new Board members, drawn from academics and practitioners across the social sciences. The new...

November 2015
Customer Service of the Year award winners announced

London - 22 October - If you are fed up of hearing “computer says no” then make sure you choose your future service providers from the list of winners of this year’s Customer Service of the Year Awards. Business author Michael LeBoeuf once said “a...

October 2015
TNS BMRB make senior hires in Policy and Communications Practices

London – 14 October - TNS BMRB is pleased to announce the appointment of Hazel Wilkinson and Sally Panayiotou to senior leadership roles. Hazel Wilkinson has joined TNS BMRB as a Director in its Qualitative and Communications Team. In this role she...

October 2015
SNP maintains strong lead as new leaders fail to boost Labour support

Edinburgh - 8 October - The election of new leaders of UK and Scottish Labour appears to have had no immediate impact on the standing of the party in Scotland, where it remains 35 percentage points behind the SNP, according to the latest poll from...

October 2015
Public don't see economy getting better and rate government's handling of immigration poorly

London - 17 September - A new poll from TNS UK shows that most of the public are not seeing improvements in the economy and do not anticipate things getting better in the next 12 months. More than half of those surveyed (57%) think the economy is...

September 2015
SNP lead eases, but support for independence rises a year after referendum

Edinburgh - 9 September - The Scottish National Party’s poll lead has narrowed in the latest TNS opinion survey but support for the party’s aim of independence has risen in the year since the independence referendum. In a poll of 1023 adults over 16...

September 2015
SNP holds poll lead in spite of mixed views on record in government

Edinburgh - 10 August - The Scottish National Party retains its strong lead in voting intentions for next year’s Scottish parliamentary elections, according to a new poll by TNS. But the survey also shows only a third or fewer of the electorate...

August 2015
TNS unveils ranking of growth potential in beverages

New York: July 15, 2015 - Global research consultancy TNS revealed today the top twenty beverage categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, TNS’s new proprietary, first-of-...

July 2015
SNP continues to dominate in Scottish election polling

London - 16 July - The Scottish National Party has retained its strong opinion poll lead in Scotland over the past month, with healthcare emerging as the top concern for voters ahead of elections to the Scottish Parliament next May, according to a...

July 2015
John Lewis win at Cannes and at building affective brand memories

John Lewis win at Cannes and at building affective brand memories Congratulations to John Lewis, winners of a Gold Creative Effectiveness Lion for ‘The bear and the hare’ at Cannes this week.  An award indisputably deserved, with impressive success...

June 2015
Support for SNP rises again ahead of 2016 Holyrood election

London - 9 June - Support for the Scottish National Party has risen since its landslide victory in Scotland in the UK general election, according to a new survey by TNS. The survey of 1031 adults in Scotland aged 16 and over also shows strong...

June 2015
TNS appoints Debbie Shuttlewood as Head of Mystery Shopping

London - 18 May - Debbie Shuttlewood has been named as the new Head of Mystery Customer Research at TNS UK. Reporting into Maurice Van Der Heijden, Debbie will head up the Mystery Customer Research Team. She will be replacing Simon Taylor, who has...

May 2015
TNS Poll - Parties have reached stalemate

London, 6 May – A new poll by TNS UK shows that voter intention figures are as follows: LAB 32% (-1), CON 33% (-1), LIB DEM 8% (+1), UKIP 14% (-1), GREEN 6% (+1), OTHER 6% (+1) Using data from the last seven TNS polls, voter turnout is predicted to...

May 2015
Nearly half of voters fear hung parliament will be bad for economy

London - 30 April - A poll conducted by TNS UK reveals that almost half of voters (47%) think that it will be bad for the economy if the election results in no party having a majority. This is higher amongst women than men (52% v. 42%) and older...

April 2015
Nicola Sturgeon tops the ratings for leaders’ performance

This article was published in The Herald on Wednesday 29 April and is reproduced here with their permission. Nicola Sturgeon has the highest net approval rating for a leader of a major political party, a new TNS poll reveals. The TNS survey of...

April 2015
No party has made a clear break

London - 28 April - A new poll by TNS UK shows that voter intention figures are as follows: LAB 33% (-1), CON 34% (+2), LIB DEM 7% (-1), UKIP 15% (0), GREEN 5% (0), OTHER 5% (-1) Commenting, Jamie Willard, Director at TNS UK, said, “Despite the...

April 2015
Vote for policies

TNS conducted polling on behalf of Vote for Policies to find out which manifestos the public prefer on the issues of health and education. TNS Omnibus interviewed a representative sample of 1,199 adults in Great Britain between the 21st and 23rd...

April 2015
Momentum is still with the SNP but many remain undecided

London - 27 April - A new TNS poll in Scotland shows no sign of the gap between the SNP and Labour decreasing, with voter intention as follows: SNP 54% (+2), Lab 22% (-2), Con 13% (0), LD 6% (0), Green 2% (-1), UKIP 2% (+1) The survey of 1003 adults...

April 2015
TNS Poll: No party has made a clear break

London – Tuesday 21 April – A new poll by TNS UK shows that voter intention figures are as follows: LAB 34% (+2), CON 32% (-2), LIB DEM 8% (-1), UKIP 15% (+1), GREEN 5% (0), OTHER 6% (+1) Commenting, Jamie Willard, Director at TNS UK, said, “This...

April 2015
Election race close but public think Tories will be largest party

London - 14 April - A new poll by TNS UK shows that voter intention figures are as follows: LAB 32% (-1), CON 34% (+4), LIB DEM 9% (+1), UKIP 14% (-5), GREEN 5% (+1), OTHER 5% (-2) The latest research also asked the British public for their...

April 2015
SNP increases its lead in latest TNS poll

SNP 52% (+6), Lab 24% (-6), Con 13% (-1), LD 6% (+3), Green 3% (-1).  London - 13 April 2015 - The SNP increased its lead over Labour in Scotland in the last month, a period which saw Nicola Sturgeon, the party leader, widely judged to have...

April 2015
TNS Poll - Election race remains tight

London - 9 April - A new poll by TNS UK shows that voter intention figures are as follows: LAB 33% (+1), CON 30% (-3), LIB DEM 8% (0), UKIP 19% (+3), GREEN 4% (-1), OTHER 7 (0) Commenting, Dr Michelle Harrison, TNS Head of Political and Social, said...

April 2015
Almost half of voters believe more power for SNP would damage UK

This article was published in The Herald on Wednesday 1 April and is reproduced here with their permission. Nearly half of voters across Great Britain believe that any greater influence that the SNP might have on the next UK government would be bad...

April 2015
Polling on the impact on election outcome of Scottish vote in the general election

TNS recently conducted a poll on the impact on election outcome of Scottish vote in the general election. Fieldwork was conducted between 13-16th March 2015 – full data tables are available here.

April 2015
TNS Poll: All to play for but trust in politics down since Wilson era

The latest voter intention polling by TNS UK reveals the following: LAB 32% (0) CON 33% (0) LIB DEM 8% (+1) UKIP 16%(-1) GREEN 5% (+1) Other 7% (0) Most favour a referendum on the EU Survey compares voter engagement 50 years apart - only 19% say...

March 2015
TNS Poll: Signs UKIP support may fall ahead of election

London - 24 March – Whilst the latest TNS voting intentions poll has UKIP in third place with support at 17%, there is evidence that the tide is turning against UKIP and that their support may fall away ahead of the election. In particular, the...

March 2015
Labour and the Conservatives neck-and-neck

17 March, London - The latest voter intention poll by TNS UK shows that the election is too close to call. The new survey shows that Labour is on 32% and the Conservatives on 33%. Support for UKIP remains steady at 17% with the Liberal Democrats in...

March 2015
TNS BMRB appoints Bruce Hayward as Head of Research

London - 10 March - After the recent appointment of Desiree Lopez as CEO of TNS BMRB, Bruce Hayward has been named Head of Research.  Bruce Hayward brings over 25 years’ social research experience at BMRB and TNS, in the past few years leading TNS...

March 2015
TNS BMRB announces new appointments in Qualitative and Communications Research

London - 5 March - After three years of extensive growth, TNS BMRB names its new Heads of Qualitative and Communications Research. Ben Toombs will become Head of Qualitative and Communications Research and Caitlin Connors becomes Deputy Head of...

March 2015
TNS BMRB announces Managing Director

London – 4 March – After the recent appointment of Desiree Lopez as CEO of TNS BMRB, Mark Peters has been named as TNS BMRB’s new Managing Director. Mark brings 20+ years’ experience of developing and managing research for a wide range of government...

March 2015
Health and education top election issues in Scotland, says poll

London - 26 February - Health and education are the two top issues for Scottish voters in the May general election, even though these issues are substantially under the control of Holyrood rather than Westminster, according to the latest poll by TNS...

February 2015
TNS Poll: Labour ahead on healthcare, education and reducing unemployment

Labour most trusted on healthcare, education and reducing unemployment All three main party leaders have negative approval scores Voting intention shows LAB 35% (+2), CON 28% (+1), UKIP 18% (0), LIB DEM 6% (0), GREEN 7% (-1), OTHER 5% (-3) London -...

February 2015
Poll points to SNP general election success, but lower Scottish turnout than referendum

London - 10 February - Nearly two thirds of adults in Scotland say they are certain to vote in the May general election, suggesting that the vote will not see the high turnout – 85% – witnessed in the September 2014 independence referendum,...

February 2015
Voters prefer UKIP as coalition partner

Amongst the general public, UKIP are preferred to the Liberal Democrats as coalition partners for both Labour and Conservative led governments Public expects Greens to win 6 seats, SNP 12 and UKIP 14 Voting intention shows LAB 33% (+2), CON 27% (-4...

February 2015
Poll commissioned by BBC Radio 4 Woman’s Hour

TNS conducted a telephone poll between 23rd - 26th January 2015 on behalf of the BBC. Data tables for all adults are available here Data tables for Female only are available here Summary of Results  Over two fifths (44%)[1] of all adults think...

February 2015
Telephone Poll

TNS conducted a telephone poll between 23rd - 26th January 2015 to better understand UK voter intention. Data tables for all adults are available here Data tables for Women only are available here About TNS TNS UK advises clients on specific growth...

February 2015
Labour and Conservatives neck-and-neck on 31%

Investing in healthcare the number one policy priority – Labour most trusted Ed Milliband the party leader with the lowest score Voting intention shows LAB 31% (-4), CON 31% (+3), UKIP 16% (-2), LIB DEM 8% (+2), GREEN 7% (+2), OTHER 7% (-2) London...

January 2015
Public Opinion Monitor: Most people think Nigel Farage is ‘saying what people think’

London - 16 January - A new poll by TNS UK reveals that almost half think that Nigel Farage is just saying what people think (43% agree vs 29% disagree). Just over half of those aged over 55 agree with this sentiment and agreement is highest in the...

January 2015
TNS UK appoint Desiree Lopez as new CEO of TNS BMRB

London - 7 January - TNS UK are pleased to announce that Desiree Lopez has been promoted to CEO, TNS BMRB and will join the TNS UK Board with effect from 1st January 2015. TNS BMRB is the leading public sector market research agency in the UK....

January 2015
TNS UK appoints new Director of Survey Methods and Sampling

LONDON - 5 January - TNS UK is pleased to announce that Jamie Burnett has joined as new Director of Survey Methods and Sampling. Jamie joins us from Quadrangle where he was Director of Analytics and Sample Design for the past three years. Jamie...

January 2015
Current Account Switching Index: December 2014

TNS UK has released the latest Current Account Switching Index data for December 2014   About TNSTNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-...

December 2014
Christmas 2014 advertising test results

2014 – a vintage year for Christmas advertising? John Lewis was the undisputed winner last Christmas in the store wars with The Bear and the Hare emerging as Britain’s favourite Christmas ad (TNS 2013 data) and the campaign credited with driving the...

December 2014
Public Opinion Monitor: Women disproportionately affected by economic growth without wage inflation

Economic growth without wage inflation affecting households Women aged 35-54 worst affected Voting intentions poll shows LAB 35% (+4), CON 28% (-2), UKIP 19% (0), LIB DEM 5% (-1), GREEN 7% (+1), OTHER 6% (-2) London – Friday 19 December - A new poll...

December 2014
Identifying innovation opportunities in a converged world

Convergence continues to challenge growth for technology companies, but there are still opportunities for those that understand what it is that consumer really want to do. In our converged world, cellphones are more frequently used to take photos...

December 2014
Public Opinion Monitor: Economic growth not felt in British homes – women aged 35-54 most affected

One in three finding it harder to meet household budget Majority think economy will stay the same, not improve, in the next year Women aged 35-54 least optimistic about economic prospects London, Tuesday 9 December - A new poll by TNS UK reveals...

December 2014
Public Opinion Monitor: Tight race between the Conservative Party and the Labour Party

Voting intentions poll shows LAB 31%, CON 30%, UKIP 19%, LIB DEM 6%, GREEN 6%, OTHER 8% The latest TNS poll suggests that there is all to play for ahead of the May 2015 General Election with Labour and the Conservatives neck and neck. Currently 31%...

December 2014
Current Account Switching Index: Slow change in current account market fails to head off CMA inquiry

Switch guarantee has made little difference to overall levels of switching Four main banks lost more customers than they gained in first year of Switch - biggest winner is Santander London - 21 November - The market for current accounts has begun to...

November 2014
Public Opinion Monitor: October

In the run up to the 2015 General Election the TNS Public Opinion Monitor will focus on the effects of austerity, how people see the economic outlook and the different responses from men and women to the issues of the day.  Download the tables for...

November 2014
Current Account Switching Index: Slow change in current account market fails to head off CMA inquiry

Switch guarantee has made little difference to overall levels of switching Four main banks lost more customers than they gained in first year of Switch - biggest winner is Santander London - 21 November - The market for current accounts has begun to...

November 2014
Current Account Switching Index: November 2014

Awareness of the current account Switch guarantee has fallen back marginally to 59%   About TNSTNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-...

November 2014
Scottish Opinion Monitor: Referendum effect set to increase political activity, but trust in main parties is low

Edinburgh, 17 October - More than a third of adults in Scotland are more likely to vote in future elections in the wake of the 84% turnout in last month’s independence referendum, according a new survey by TNS. But there is a very low level of trust...

October 2014
To innovate, or not to innovate, that is the question

The seven questions that would be product developers must ask themselves. Business leaders’ approach to innovation can look worryingly like the triumph of hope over experience. Thousands of new products are launched into Asian markets every year,...

September 2014
tenthavenue and TNS partner to launch mFluence, the 360 global path-to-purchase planning tool

LONDON [GLOBAL]: 19 September, 2014: tenthavenue, WPP’s connected audience activation and product company, in partnership with TNS announced today the launch of mFluence, the global planning insight tool developed by mobile marketing agency Joule...

September 2014
English and Welsh sentiment against Scottish Independence hardens – but a large number don’t care

London, 16 September - The debate on the Scottish independence referendum has seen sentiment against Scottish independence harden in England and Wales, according to new research from TNS. There has been a rise in the number of those who think that...

September 2014
Scottish Opinion Monitor: Swing to Yes makes referendum vote too close to call

Edinburgh, 9 September - The Yes and No campaigns in the Scottish Independence referendum are running neck-and-neck after a dramatic swing towards Yes over the past month, according to a new poll from TNS. The poll of 990 people in Scotland aged 16...

September 2014
British Public split on whether they trust Labour or Conservatives most on reducing unemployment

Edinburgh, 4 September - A new poll by TNS UK reveals that the general public are split evenly on whether Labour or the Conservatives would be best placed to reduce unemployment. This latest survey looked at what the top policy priorities are for...

September 2014
Scottish Opinion Monitor: Voters’ views hold firm as Scottish referendum date approaches

Edinburgh, 13 August - The No side has extended its lead in the campaign for Scottish independence, but sentiment among those who say they are certain to vote appears to have stabilised, according to a new poll by TNS. A survey of 1000 over-16s in...

August 2014
Current Account Switching Index: August 2014

Awareness of the current account Switch guarantee has been stable for the last 6 months About TNS TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-...

August 2014
Public Opinion Monitor: Labour & Conservative supporters favour Lib Dem coalition if no party wins election

London - 1st August - A new survey by TNS UK reveals that despite the fact that the Liberal Democrats are performing badly in opinion polls, they are the favoured coalition partners for both Labour and Conservative supporters in the event neither...

August 2014
Current Account Switching Index: Most current account switchers turn their backs on previous bank

London - 1 August - New research from TNS UK reveals that when opening a current account with a new provider the majority of switchers now close their old one. The TNS Current Account Switching Index has found that 71% of switchers are closing their...

August 2014
TNS poll for Global Counsel

TNS conducted research on behalf of Global Counsel among adults around the issue of holding an EU referendum. The results from this poll were published on 24th July 2014 and the data tables can be found here.   About TNS TNS UK advises clients on...

July 2014
Labour lead the Conservative Party by seven points

Voting intentions poll shows LAB 36% (+1), CON 29% (nc), UKIP 19% (-4), LIB DEM 7% (+1), OTHER 9% (+1) The latest voting intention poll from TNS UK shows that over the last month the situation has remained largely steady. Support for the Labour...

July 2014
Scottish Opinion Monitor: No lead narrows as voters start to make up their mind on independence

Edinburgh, 18 July - The lead for the No side in the Scottish independence referendum has narrowed amid signs that more undecided voters are making up their minds as the September 18th poll approaches, according to new research by TNS. In the latest...

July 2014
ScotlandSeptember18.com

TNS was commissioned by ScotlandSeptember18.com to conduct research among adults in Scotland into the issues facing voters in the run up to the referendum on 18th September 2014. The results from this poll were published on 6th July. The next...

July 2014
New express tool helps improve speed to market for successful innovation

London, 02 July 2014 - Global research consultancy, TNS, has today launched an ‘express’ concept screening tool that allows businesses to determine in as little as 24 hours whether a new product idea will drive top-line business growth. eValuate ...

July 2014
Public Opinion Monitor: British public not feeling positive effects of Economic recovery

London, 24 June 2014 - A new survey by TNS UK reveals that most adults are not feeling the positive effects of economic recovery in their wallets. This is despite a reduction in the number of people struggling to meet their monthly household budgets...

June 2014
Labour lead the Conservative Party by six points

Voting intentions poll shows LAB 35%, CON 29%, UKIP 23%, LIB DEM 6%, OTHER 8% A new TNS voting intentions poll shows Labour would get 35% of the vote in a General Election - 6 percentage points ahead of the Conservative Party (29%). Support for UKIP...

June 2014
Automotive insights: The luxe edition

In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to...

June 2014
Scottish Opinion Monitor: No vote maintains 12% lead, while opposition to independence grows south of border

Edinburgh, 11 June - The No side in the Scottish referendum campaign has maintained its 12-point lead in the latest TNS opinion poll, while another TNS poll shows opposition to Scottish independence growing in the rest of Great Britain. The latest...

June 2014
Vodafone and TNS Infratest win the German market research society (BVM) innovation award 2014

On Monday 19 May, Vodafone Germany and TNS Infratest were announced as winners of the German Society of Market and Social Researchers (BVM) 2014 innovation award. The award was given for the joint development of the ‘Continental Drift Platform’ – a...

June 2014
Customers defect to competition even when companies perform well

London: 4 June 2014 - More than half of customers are likely to defect to a competitor brand when a product needs updating or their contract expires, according to a new study from global research consultancy TNS. Almost two thirds (60%) of customers...

June 2014
Current Account Switching Index: Nationwide has strongest appeal for customers leaving Co-op

London - 6 June - Nearly one fifth of those moving their current accounts from the troubled Co-operative Bank are switching to the Nationwide building society, according to new figures from TNS. The latest Current Account Switching Index (CASI) from...

June 2014
UKIP European poll lead narrows

Voting intentions poll shows LAB 28% (+1), UKIP 31% (-5), CON 21% (+3), LIB DEM 7% (-3), OTHER 13% (+4) The last TNS poll before the European elections shows that UKIP are currently leading Labour by three points ahead of Thursday’s vote. However,...

May 2014
Public Opinion Monitor: Women pessimistic about the UK economy

London, 16 May - Women are less optimistic about the UK economy and their own financial prospects than their male counterparts, according to a new poll by TNS. TNS research shows that the public mood has lifted in general over the last 15 months. In...

May 2014
Latest polling by TNS UK on economic sentiment

Download the data tables here.   About TNS TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a...

May 2014
Scottish Opinion Monitor: Referendum gap narrows among those ‘certain to vote’

Edinburgh, 12 May - The No campaign for the Scottish independence referendum has lost ground among those who say they are certain to vote, according to a new poll by TNS. The survey also found that more people feel informed enough to decide how to...

May 2014
TNS UK appoints new Digital Development Director

TNS UK is pleased to announce that Simon Oastler has joined as new Digital Development Director. Simon joins us from IG where he was Head of Digital Insight, having previously also worked at Whitbread. Phil Sutcliffe, UK Board Director, commented, "...

May 2014
Current Account Switching Index: Santander winning battle for account switchers

London - 9 May - Santander is emerging as the main winner for the battle to attract current account switchers, with NatWest and HSBC losing ground, according to the TNS Current Account Switching Index (CASI). The index was launched at the same time...

May 2014
Public Opinion Monitor: Public have low confidence in UK government’s ability to renegotiate EU membership

LONDON – 1st May 2014 – New research from TNS shows that a majority (52%) think the government should renegotiate the terms of United Kingdom’s membership of the EU, with only 7% disagreeing. Indeed, renegotiation appears to be important to both...

May 2014
UKIP establish a clear lead for the European elections

Voting intentions poll shows LAB 27% (-3), UKIP 36% (+7), CON 18% (-3), LIB DEM 10% (+1), OTHER 9% (-2) London, 30 April 2014 - The latest TNS European election poll reveals that over the last three weeks support for UKIP has increased meaning they...

April 2014
Current Account Switching Index: Switching activity remains steady as drift from Big Four banks continues

LONDON - 18th April - Bank customers are no more likely to switch now than they were before the government-backed Current Account Switch Service was launched in September, new data from TNS UK has shown. But the drift of customers away from the Big...

April 2014
Scottish Opinion Monitor: No lead in referendum campaign narrows to 12%

Latest poll results issued by TNS UK and its Scottish Opinion Monitor  Edinburgh, 16 April 2014 - Scottish opinion on independence shows little change in the latest in the series of monthly polls by TNS. But the gap between the Yes and No votes...

April 2014
New senior hire for TNS BMRB

London, 11 April 2014 - TNS BMRB has announced a new senior hire in their qualitative practice in London. Robin Clarke, appointed as Director, joins TNS BMRB to support a team of social researchers in its London office. Robin joins TNS BMRB from OPM...

April 2014
Public Opinion Monitor: Improvements seen in the UK economy have yet to impact most people

London, 10 April 2014 - The latest TNS Public Opinion Monitor shows that public confidence in the economy has improved over the last year. However, these ‘green shoots’ are yet to have a positive impact on the general public in terms of their income...

April 2014
Labour and UKIP fighting it out in a two horse race in the European elections

Voting intentions poll shows LAB 30%, UKIP 29%, CON 21%, LIB DEM 9%, OTHER 11%  London, 9 April 2014 - The latest TNS voting intention poll shows that the forthcoming European elections are turning into a two horse race. Labour are currently on top...

April 2014
Alex Wright returns to TNS UK

TNS is delighted to announce the return of Alex Wright as a Director in the UK business. Alex started his research career as a graduate trainee at TNS in 2003 and after 4 years left to head the research team at Winmark. He has now rejoined TNS UK as...

March 2014
Scottish Opinion Monitor: Scottish independence opinion steady

Latest poll results issued by TNS UK and its Scottish Opinion Monitor EDINBURGH – 25th March 2014 – Scottish opinion on independence has barely changed since early February, according to a new survey. A new poll by TNS among a representative sample...

March 2014
TNS poll for The Herald newspaper

TNS was commissioned by The Herald newspaper to conduct research among adults in Scotland into levels of engagement and involvement in the debate around the Scottish independence referendum on 18th September 2014. The results from this poll were...

March 2014
Current Account Switching Index: Current Account Switch guarantee is working but not switching people on

LONDON – 17th March 2014 – The latest TNS Current Account Switching Index shows that despite growing awareness of the Switch guarantee, the rate of switching is not accelerating. Awareness of the Switch guarantee is highest amongst the over 45’s (63...

March 2014
Brand halo effect distorting reality of brands’ green credentials

New TNS research shows a mismatch between how ‘green’ some brands are seen by consumers, and how eco-friendly their practices actually are. The study ranks consumer brands from 15 categories against each other across seven European markets. It...

February 2014
TNS UK announce Sunando Das as new Head of Marketing Science

TNS UK is pleased to announce that Sunando Das has been appointed as the new head of Marketing Science. Sunando will take up his new role on 3rd March and replaces Ian Brace who retires at the end of April. Sunando joins TNS UK from Ipsos, where he...

February 2014
Scottish Opinion Monitor: Scottish opinion on independence steady as referendum year gets under way

Latest poll results issued by TNS UK and its new Scottish Opinion Monitor EDINBURGH – 20th February 2014 – Scottish opinion on independence remained unchanged as 2014, the year of the referendum, got under way, according to the latest poll by TNS....

February 2014
US car makers struggle to convince a nation of social sceptics

New study shows ‘back-to-basics’ marketing holds most power in US auto market, as only 7% of buyers are influenced by social media. New York, February 18, 2014. Car buyers in the U.S. are more likely to be persuaded by traditional marketing, rather...

February 2014
US car makers struggle to convince a nation of social sceptics

New study shows ‘back-to-basics’ marketing holds most power in US auto market, as only 7% of buyers are influenced by social media. New York, February 18, 2014. Car buyers in the U.S. are more likely to be persuaded by traditional marketing, rather...

February 2014
Current Account Switching Index: Traditional Banks to lose 2 share points a year if switching trends continue

LONDON – 16th February 2014 – The latest TNS Current Account Switching Index reveals that Challenger* Banks have the upper hand with the Switching population, with almost 60% choosing one of this group. If this pattern continues, the risk to...

February 2014
Poll on issues related to Scottish Independence

As the leading supplier of opinion polls within Scotland for over 30 years, TNS will be publishing regular polling in the run-up to the Scottish Independence referendum on 18th September 2014, using the exact wording which will feature on the ballot...

February 2014
ScotlandSeptember18.com Poll Phase 2

TNS was commissioned by ScotlandSeptember18.com to conduct research among adults in Scotland into the issues facing voters in the run up to the referendum on 18th September 2014. The first results from this poll were published on 2nd February, with...

February 2014
Public Opinion Monitor: Britons give safeguarding security a higher priority than protecting privacy

LONDON – 3rd February 2014 – A new poll by TNS shows that most people prioritise safeguarding security over the protection of peoples’ right to privacy. A large majority (71%) think the government should “prioritise reducing the threat posed by...

February 2014
Scottish Independence Open Democracy Poll

TNS was commissioned by Scottish Independence Open Democracy to conduct research among adults in Scotland into the issues facing voters in the run up to the referendum on 18th September 2014. The first results from this poll were published on 2nd...

February 2014
Product of the Year 2014 Awards Night

London, 30 January - Last week the 2014 Product of the Year awards took place at 8 Northumberland. As the official research partner of Product of the Year, TNS UK celebrated along with a packed house, with wins for P&G, Mars, Nestle, Unilever,...

January 2014
Survey reveals split of British opinion on immigration

LONDON – 15th January 2014 – British public opinion is polarised on the issue of immigration, according to the latest research from TNS UK. In the survey, 1190 GB adults were asked to rank 10 “possible measures to improve public life in the UK” in...

January 2014
John Lewis’ tale of the Bear and the Hare wins the battle of the Christmas ads 2013

While advertising on its own isn't a magic wand for financial performance and brand growth, an effective ad campaign in the run up to Christmas is clearly important. Kantar company, TNS has measured the potential for both short term immediate sales...

January 2014
Current Account Switching Index: Traditional banks show signs of consolidation under new switching regime

LONDON – 5th January 2014 – The traditional High Street banks may be beginning to consolidate their customer base under the new current account switching regime, according to a new survey from TNS. The latest TNS Current Account Switching Index also...

January 2014
Scottish Opinion Monitor: Independence white paper has little impact, but No lead has narrowed

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 18th December 2013 – The Scottish government’s white paper on independence has had little impact on voting intentions in the September 2014 referendum, according...

December 2013
TNS announces new managing director for India & Sri Lanka

London: 16 December, 2013 - Global research consultancy TNS, has today announced the appointment of Chhavi Bhargava as Managing Director, India & Sri Lanka. Chhavi, who joined TNS in 2008 and has been Managing Director for North India for the...

December 2013
TNS UK wins Best Agency at the MRS Awards 2013

LONDON - 10th December - Leading custom research agency TNS UK has been awarded 'Best Agency (turnover above £20million)' at the MRS Awards 2013. In taking the award, which recognises excellence among the largest players in the sector, TNS UK beat...

December 2013
Scottish Opinion Monitor: Opinion on independence unchanged in November

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 5th December 2013 – Scottish opinion on independence remained steady in November, ahead of the Scottish Government’s White Paper on the issue, a new survey has...

December 2013
Current Account Switching Index: New switching regime sees modest pick-up in current account moves

There has been no dramatic change in overall levels of switching of bank current accounts under the new Switch regime, but just over a third of those who have switched in the past year (35%) moved in the last three months, against 27% in the three...

November 2013
Automotive: Are the wheels coming off for Generation Y?

Falling incomes and soaring motoring costs put the brakes on car ownership for younger consumers London - 25th November 2013 -  Today’s younger consumers are demanding a new model of car ownership, according to new research by TNS, the market leader...

November 2013
Scottish Opinion Monitor: Voters seek more information on economy as Yes vote remains at 25%

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 7th November 2013 – Half of all voters in Scotland want more information on the economy and employment in order to help them decide how to vote in next September...

November 2013
Current Account Switching Index: More than half <br> of bank customers are aware of new switching rules

More than half of adults in Great Britain are now aware of the new rules compelling banks to enable customers to switch their accounts in seven days, according to research by TNS. 2nd November 2013 Although the new SWITCH initiative has not yet...

November 2013
Scottish Opinion Monitor: Year-to-go publicity fails to shift Scottish opinion on independence

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 9th October 2013 – Year-to-go publicity fails to shift Scottish opinion on independence. Meanwhile, half of those south of the border say they want Scotland to...

October 2013
Current Account Switching Index: Traditional banks <br> lose out as switchers flock towards better rewards

Santander reaps benefits taking 20% of all switchers finds TNS ReportClick to download infographic; scroll down for press release. 3rd October 2013  Leading research organisation TNS has launched its Current Account Switching Index - this monthly...

October 2013
TNS offers insight for growth strategies in consumer payments industry

LONDON – 30 September 2013 - The payments market is in flux, with many consumers overwhelmed by the range of methods on offer from a range of brands from banks, retailers, manufacturers and telecoms. The brands that succeed in this market will be...

October 2013
The price is wrong: majority say 'Yes' vote will do no good to the economy

Tom Costley analyses exclusive results which reveal 45% of Scots fear the country’s prospects would be worse under independence The TNS BMRB poll on the Scottish economy throws up a number of interesting highlights on what is likely to be the most...

September 2013
Current Account Switching Index: Banks offering rewards gain twice as many customers

TNS RESEARCH FINDS BANKS OFFERING ‘REWARDS’ ARE GAINING TWICE AS MANY CUSTOMERS AS THEY ARE LOSING 13th September 2013And 1 in 4 consumers already aware of the Payments Council Switching Initiative - click to download infographic; scroll down for...

September 2013
Scottish Opinion Monitor: Scottish support for independence falls to 25% 3 September 2013

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 3rd September 2013 – Scottish support for independence has fallen to its lowest level this year; a new opinion poll has shown. The TNS BMRB survey of 1,017...

September 2013
Launch of TNS’ Scottish Opinion Monitor

On September 18th 2014, the Scottish people will express their opinions though the ballot box on whether they wish Scotland to remain within the Union which has existed for over 300 years or whether the future lies with Scotland being an independent...

August 2013
Mobile Loyalty Growth Seminar Findings

Working in partnership with management consultancy BearingPoint, TNS seamlessly integrated insights from its own unrivalled research methodologies – including brand strategy tool ConversionModel and customer satisfaction model TRI*M – with...

August 2013
Mobile Loyalty Growth Seminar Infographic

For the Mobile Loyalty Growth Seminar, TNS UK asked over 4000 consumers about their attitudes and behaviours relating to their mobile phone usage in May 2013. Here is a preview of the results, exploring what drives loyalty within the mobile phone...

August 2013
TNS BMRB awarded £17m ‘Understanding Society’ contract

25 June 2013 – Leading specialist social research agency TNS BMRB has been awarded the contract for Understanding Society, the prestigious UK Household Longitudinal Study. The study, funded by the Economic and Social Research Council, is led by the...

June 2013
TNS and Brandtone announce deal to deliver enhanced research capabilities via mobile

TNS has entered into a one year partnership with leading mobile marketing company, Brandtone, to deliver enhanced research capabilities via mobile in fast-growth markets and enable further development of TNS’s growing portfolio of methods to access...

May 2013
TNS appoints Doug Maclay as Head of TNS’s Qualitative practice, Middle East

07 May, 2013 – Leading research consultancy TNS, today announced the appointment of Doug Maclay as Head of TNS’s Qualitative practice in the Middle East, reporting to Steve Hamilton-Clark, CEO Middle East & North Africa. Doug is a well-known...

May 2013
Mobile is both curse and cure for retailers at risk from showroomers

24 April 2013 – Latest research findings released today by TNS reveal that mobile can play a valuable role in reducing the risk that ‘showrooming’ poses to retailers. ‘Showrooming’, where people visit stores only to test products but buy them later...

April 2013
EU awards TNS its Qualitative Eurobarometer Studies contract

18 March 2013, London - TNS has retained the prestigious Eurobarometer Qualitative studies contract from the European Commission and the European Parliament for another four years. This framework contract represents what is believed to be the world'...

March 2013
The Art of Shopping: How we shop and why we buy

London, 26 April, 2012 – A new book released today sheds light on how we shop, why we make the decisions we do and what prompts our actions. Written by renowned shopper analyst and TNS global consulting director, Siemon Scamell-Katz, ‘The Art of...

April 2012
TNS UK appoints new Head of Digital

London - March 23, 2012 – Leading market research agency TNS UK has appointed Joseph Webb as Head of Digital. Previously tasked with running TNS’s award-winning Digital Life study across 60 markets for the past two years, Joe has an excellent...

March 2012
Brands are finding it increasingly difficult to communicate with consumers

London, 8 March 2012. World leading research consultancy TNS today announces a campaign to tackle the growing problem of Information Obesity. Brands are finding it increasingly difficult to communicate with consumers who are being overwhelmed by the...

March 2012
TNS Partners with UNIMER to Extend Capabilities in Central America

UNIMER has 25 years of experience in the region with offices in Costa Rica, El Salvador, Panama, Guatemala, Nicaragua and Honduras. Over 30 professionals draw on their solid knowledge of local culture to develop strategic insights tailored to the...

February 2012
TNS announces global Qualitative leaderships

London, Thursday, 15th December, 2011 - TNS has announced the appointment of Rebecca Wynberg as CEO of the company’s qualitative business.  Wynberg takes up this new role in January and will work with Luc Rens and Kristin Sharp, who recently joined...

December 2011
New wave of mobile growth to be driven by women entrepreneurs

- Study across 14 mobile operators in 11 emerging markets concludes that mobile retail channels present opportunity for the advancement of women entrepreneurs - Increased collaboration between stakeholders can boost sales and bring tangible economic...

November 2011
‘Digital waste’ pollutes the online world as brands fail to listen to what people want

London, Thursday 10 November 2011. Businesses are wasting time and money trying to reach people online without realising many resent big brands invading their social networks – according to findings from a global study launched by today by TNS, a...

November 2011
Biggest ever study of global affluence shows 80% of world's wealthy are still in the west

London, 6th October, 2011: World-leading research company TNS has today unveiled the results of the biggest global study into the attitudes and investment priorities of the affluent - painting a timely picture of wealth, post global recession. While...

October 2011
TNS appoints Mark Kingsbury as global Head of Market Sciences

London, 4th October 2011 - World-leading research company, TNS has announced the appointment of Mark Kingsbury as Global Head of Marketing Sciences. Mark leaves his role at IPSOS to take up this new position from January 2012. In this new role, Mark...

October 2011
TNS and Movirtu release findings that will shape mobile innovation in India, Senegal and Tanzania

London, 21st September, 2011: World-leading research company TNS has completed an in-depth study, commissioned by Movirtu, to build an understanding of the needs and attitudes of the rural poor in Tanzania, India and Senegal. These regions have the...

September 2011
TNS Introduces the TRI*M™ Digital Reputation Manager

London, 20th September, 2011 - TNS, the world’s largest custom research company, today announced the introduction of its TRI*M Digital Reputation Manager, designed to help companies to understand the drivers of reputation in a digital environment...

September 2011
TNS Boosts Thought Leadership Expertise, with the Appointment of Jan Hofmeyr to Senior Global Role

London, 25th August, 2011 – TNS, the world’s largest custom research company, today announced that Jan (Jannie) Hofmeyr will join the company in a senior global thought leadership role. Jannie leaves his current role at Synovate to take up his new...

August 2011
TNS survey shows majority of middle market companies view health insurance brokers and agents as valued partners

New York, NY - July 14, 2011 - The importance of health insurance brokers and agents over the next three years -- especially those who specialize in employee health benefits -- will be increasing sharply in the eyes of middle market decision makers...

July 2011
Five banks gain share among affluent households

New York, NY - July 12, 2011 - In a robust, large-scale study of 4,600 affluent consumers, TNS found five banks that have achieved material organic growth in their affluent customer base over the past two years. All of these had superior performance...

July 2011
ChatterBus offers a flexible and easy way to pose questions and ideas to online consumer

London, 5th September 2011 - TNS Omnibus has launched ChatterBus - the industry’s first omnibus approach to social community online discussions. ChatterBus offers a flexible and easy way to pose questions and ideas to online consumer groups to...

July 2011
TNS research findings reveal ‘positive uncertainty’ in Egypt as citizens come to terms with their new democracy

United Kingdom, 27 July 2011 – TNS, the world’s largest custom research company, today released the results of the first opinion poll conducted in post-revolution Egypt. The study of over 1,000 Egyptian citizens has unearthed a ‘positive uncertainty...

July 2011

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Brand tracking’s forward-looking future

Marketers need sophisticated information which enables them to look to the future, not the past, says Rosie Hawkins, global head of brand and communication at TNS. A constant complaint about market research is that it is backward looking. Consumer...

December 2015 | Brand & Communication
£15bn investment gap shows failure of financial services sector to win over women’s wealth

Investment providers are failing to connect with a female audience, leading to a £15 billion gap between the value of investments made by millennial and generation X women and men, reveals Kantar TNS.  Combined, British millennial and generation X...

December 2018