These digital natives not only have strong sentiments which can stand in contrast to older age groups, but also hold considerable influence over their parents’ purchase decisions.
GB Kids interviews 1,000 7-19 year olds every week, offering you direct access to sub-groups such as pre-teens, teenagers, students or whoever you need to reach amongst this difficult to read audience. We can then compare these responses to those of parents, to contrast attitudes and behaviours.
Depending on your needs we can interview kids (with parental permission) either online or in their own homes and we can easily show images, logos or play ads to respondents during the survey.
Kantar TNS’ GB Kids can give you a better understanding of this hard to read age bracket, or learn about our range of products on our Research Express page.