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GB 50+

As baby boomers grow older, the rising influence of the grey market is having a drastic impact on social and purchasing behaviours. The 2011 UK census showed that last year 30% more people turned 65 than in the previous year.

The new GB 50+ from Research Express interviews more than 1,500 people aged 50+ every week, offering you direct access to sub-groups such as retirees, international travellers, grandparents, dual property owners or whoever you need to reach amongst this growing and influential group.

GB 50+ uses face to face interviews as the ideal way of reaching this key demographic, speaking to people in their homes, meaning we can show images, products, logos or play ads to respondents instantly.

Fifty+Bus is a fast, cost effective way to reach the over-50s, download the Fifty+Bus Product Sheet to learn more, or learn about TNS’ complete range of products on our Omnibus page.

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