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Public Opinion Monitor

Britain in Flux

TNS UK is charting the social change resulting from a recession followed by growth without wage inflation. In particular we are exploring the effects on people’s shopping and spending habits – and who they intend to vote for.


Scotland will be a crucial battleground and TNS UK is running specific Scotland-only polls to better understand Scottish voting trends.


Minority parties

Fringe politics is entering the mainstream and TNS is exploring what is attracting voters to formerly marginal parties like UKIP, SNP and the Greens.



The group reporting the greatest difficulty meeting their household budget are women on average incomes aged 35-54. This group are key to understanding Britain in flux.



TNS consumer confidence index

TNS tracks the UK public’s confidence in the economy and their own personal finances on a monthly basis. 

  • chart showing how the general public think the British economy is doing
  • chart showing how the general public think the British economy will be doing in 12 months time
  • chart showing whether adults in work think their pay will rise or fall in the next 12 months
  • chart showing how safe adults in work think their job is compared to 12 months ago
  • chart showing how easily the general public think they are meeting their monthly household budget compared to 12 months ago
  • chart showing how the general public rate the government's management of the economy over the last year



Watch our focus group on the effects of austerity for women aged 30 – 55 here.


Methodological notes:
Each wave is comprised of a representative sample of c. 1,200 adults in Great Britain. All interviews are conducted by TNS Omnibus using an online self-completion methodology. The data is weighted to match population totals for age, sex, social grade, working status, presence of children, 2010 voting patterns and region.

For questions asked only of those in work, the sample size corresponds to c. 650 respondents per wave.

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