Latest news & insights
Insights from Kantar TNS show how brands can build trust in a digital age... but generational attitudes differ. Part of our #FragmentNation series.
According to recent research from Kantar TNS, 91% of CEOs believe customer centricity is essential to driving business growth whilst only 19% of UK customers rate their brands as truly customer centric . It is our opinion that one of the key drivers behind this mismatch is the absence of senior leadership engagement with, and support for, CX programmes.
Kantar TNS analysis shows that businesses may think their CX is working – but it isn’t.
Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI.
The Current Account Switching Service (CASS) was designed to create a more level playing field across banks and to encourage more choice in personal and small business banking.
When buying decisions are delegated to algorithms, what is the role of the marketer? Phil Sutcliffe believes practitioners will need to increasingly jolt consumers into taking notice – and brand activism might just trump AI
Helen Rowe, Head of Brand & Communications Tracking at Kantar TNS UK, reveals how today’s connected landscape has fundamentally changed brand and communications tracking. To keep pace, businesses must rethink how they measure and what they do with the measurements they derive.
Weeknight drinks with friends and colleagues are often a welcome release after the weekly grind. And they’re hard to turn down - the moment your laptop closes at the end of a long day feels like the perfect time to unwind with a drink. But that day’s end drink can also distract from a self-promised gym-session, curb a good night’s (sober) sleep, and put a strain on the wallet. Indeed, Global Monitor by Kantar Futures finds that Tweet this78% of beer drinkers around the world are either trying to improve their health, or agree they need to. This points to an opportunity which brands are taking note of.
Will Goodhand, Innovation Director at Kantar TNS, looks at what programmatic can do to move away from the relentless targeting that ultimately only alienates consumers, and become better targeted and tailored messaging welcomed by its audience.
Debbie Shuttlewood, Kantar TNS’s Director of Automotive, shares how digital moments are transforming the automotive landscape.
How does an understanding of the moments that really matter make a difference in winning customers and keeping on top? Kantar TNS Group Director Simon Taylor offers examples from the financial services sector.
Kantar TNS Group Director Mark Standley shares the keys to successful innovation that any brand manager, CMO and CEO should know.
As Global Director of Client Solutions at Kantar TNS, Rosie Hawkins reveals the steps to identifying, prioritising and optimising touchpoints to create meaningful impact for your brand.
Results from TripAdvisor's annual TripIndex Experience of a Lifetime study found that the average price for an experience of a lifetime trip for two across 10 of the most popular choices, is £2,324, with flight prices impacting the total cost significantly from destination to destination.
Tim Pritchard, Customer Experience Director at Kantar TNS UK, believes that the golden rules of great customer experience remain unchanged in an ever evolving consumer landscape.
Alice Moss, Qualitative Lead for FMCG and Retail at TNS UK, offers insights about aligning a crowd of creative minds around a single consumer moment to produce ideas that both captivate and compel.
Giles Quick, Director of the Kantar Worldpanel Usage business, shows businesses how to tackle the challenges of growth through innovation.
The fundamental problem most of our clients grapple with is the sheer complexity of their marketplaces today. When we look at the issues and listen to how businesses are seeking to address them, the key thing that is common is an increasing focus on moments to find growth.
Car connectivity has the potential to enhance and deepen OEM relationships with their consumers. But only if the complex technology is easy to use and relevant to drivers’ lives. TNS offers some simple advice for manufacturers who want to take their customer relationships to the next level.
Kantar TNS UK conducted an award-winning study, utilising innovative techniques such as gamification, in order to engage with and learn from SME business owners and senior financial decision-makers across a spread of business sectors.
Results from TripAdvisor's annual TripIndex Cities study have found that the average price for a short break across the 20 cities is £740, excluding flights, with prices varying significantly from the least to the most expensive.
Our eBook explores end-customer engagement with connected cars and how vehicle manufacturers can take advantage of the huge opportunity they represent to differentiate and increase brand loyalty and avoid the pitfalls.
We live in an intensely complex world, with consumers’ connectedness enabling unprecedented marketing opportunities.
As crowdsourcing goes mainstream in the marketing world, there has been a growing debate about its usefulness over traditional methods of problem solving – particularly when it comes to crowdsourced creativity for brand development and innovation.
Connected cars are revolutionising the global market. It’s a huge opportunity for OEMs, but also one that’s moving faster than they are used to. In the face of rapid competition from non-auto tech giants, how can OEMs stay in the race? Remy Pothet recommends some winning strategies.
By 2020, we can expect up to eight out of 10 new cars to come equipped with some level of connectivity and manufacturers need to understand what drivers want from a connected car to differentiate their brands through applications.
Join us on Thursday 7 July at Tanner & Co to find out when your customers are most susceptible to your advances and how you can align your messages and your offer to create the perfect conditions.
William Landell Mills reveals how Nike, the sportswear brand, successfully adapted its core brand proposition of 'Just Do It' to very diverse cultures.
Marketers have the opportunity to address one of the fundamental tensions created by technology, but it requires shifting focus from an attention-seeking, eyeball-counting agenda to one that makes people the recipients of attention.
At Market Research Summit 2016 on 9 May, Phil Sutcliffe, UK Board Director, Offer and Innovation shared innovative approaches to delivering cost effective and valuable insight on a quant scale.
On Thursday 12 May Tom Costley and Jim Eccleston represented TNS at the MRS Travel, Tourism and Hospitality Conference.
Tom Costley offers advice on what to look out for in polling data to be confident that the results are significant.
TNS UK has been shortlisted for ‘Agency of the Year' at 2016 AURA Agency Awards, due to take place on Wednesday 27 April.
Virtual reality is the next big thing in digital, with virtual environments spreading beyond the gaming and entertainment worlds and hitting the mainstream in the form of Oculus Rift, HTC Vive and Sony Playstation VR. These products have consumers and the mainstream media excited. But consumer’s excitement around virtual reality is nothing compared to its potential impact on auto research
Phil Sutcliffe outlines how to identify the best opportunities for real-time marketing, by targeting the audience at its most open and receptive.
On 16th March TNS UK and Millward Brown Vermeer showcased the latest thinking on customer experience and the voice of the customer.
Tom Costley, Head of TNS Scotland, provides analysis on TNS's March Scottish Opinion Monitor poll, assessing whether EU referendum campaign will have a wider affect on opinion.
Following the release of our latest polling on the EU referendum in the UK last week, we are starting a new series of thought pieces, from the perspective of different European nations, specifically France, Germany and the UK on ‘Brexit’ and the effect it is having on these nations.
In November 2015 and February 2016 TNS UK hosted seminars to reveal exclusive insights from our latest Connected Life study* and explore key digital marketing trends.
Personalised marketing is now becoming a reality through a broad technology known as the Internet of things, social media and mobile data applications. Right now there are three kinds of IoT marketing applications.
The media buying world is rapidly evolving - multiple device usage has changed consumer behaviour and advances in technology have opened up new opportunities.
Sunando Das explains how we can mine social media chatter, integrated with survey insights, to develop personalisation strategies for the framing, timing and targeting of messages.
Read the media coverage during the past few days, and there seems to be a clear winner amongst this year’s crop of Christmas ads. Mog’s Christmas Calamity has been declared the cat that got the cream when it comes to its impact for Sainsbury’s. But that only holds true if you judge the success of an ad by the level of immediate awareness it generates – or the number of cuddly cat toys that it sells.
Over the course of TNS’s Connected Life study of 50 markets and 60,500 consumers, eight consumer connectivity trends were identified.
A popular view nowadays is that technology diminishes empathy, and that people spend too much time on social media at the expense of real-life interactions. Technology is de-humanising us, some people complain.
On Thursday 17 September, TNS UK’s Shiri Atsmon, Associate Director Qualitative, presented her paper ‘Is technology making us more human?’ at the 2015 AQR.
On Thursday 17 September at MRMW Europe TNS UK’s Mike Brown, Digital Operations Director and Mark Fisher, Associate Director will look at the challenge of cross-market context sensitive design.
To understand how UK consumers interact with digital technology across all stages of the travel journey, TNS partnered with Webloyalty to survey a nationally representative sample of 1,000 UK adults.
TNS UK's Amy Cashman and Lightspeed GMI's Jon Puleston have won the Best Impact through Applications of Research Award at the 20th BIG/MRS Company Partner Service Conference.
In Q3 2013, TNS UK began a major research programme on the market for current accounts.
Political differences within households are the new normal
Ahead of the UK election, TNS UK, alongside sister agencies from the Kantar group, have been assessing the key differences between life before the last election, in 2010, and life now.
TNS UK has conducted a major study to explore the future of car ownership. Covering over 2000 consumers..
TNS UK’s Will Goodhand explores the highs and lows from a selection of World Cup ads.
A recent study carried out by TNS has revealed the secret to what makes a brand irresistible, what makes a brand the automatic..
TNS segmentation analysis has helped unravel some of the differing views held on green issues and EFPs...
To understand more about consumer attitudes to buying General Insurance and why it has become a low-involvement, low-value...
In order to understand consumers’ perceptions of how green a brand is through its efforts to be environmentally friendly...
At TNS we have been successfully measuring the short term effectiveness of advertising for over 20 years...
TNS UK will have a 5-strong team presenting at the WARC Next Generation Conference...
While every relationship faces difficulties, these are even more complex when there are three parties in the mix.
In this report, TNS UK reveals the insights behind Europe's travel habits, looking at holidaymakers preferences and purchase...
Put shopper happiness at the heart of your agenda. Because remember, a happy shopper spends more!
Of all the great technology-based innovations, it is the mobile device that has had the biggest impact in the shortest space...
'The green disconnect: Consumer attitudes and behaviours in the EU' is a study conducted by TNS UK, aimed at exploring the gap that lies between consumer's desire...
Working in partnership with Hotels.com, TNS UK’s leading Travel & Tourism team produced this comprehensive annual report...
TNS has conducted an extensive analysis of almost 3,500 new product launches, using Kantar WorldPanel data.
With the government transition to ‘digital by default’, we explored how far we can protect quality while reducing costs by...
'Future of payments' is a major study conducted by TNS UK aimed at addressing the challenge – how do consumers want to see...
At TNS we looked at how strongly shoppers feel about this trend towards in-store dining, and how much influence a strategic partnership with the right establishment could have at winning customers from competitors.
This autumn, leading social research agency TNS BMRB looks ahead at some of the key opportunities and threats facing research...
TNS research powers the fourth annual 'Monitor of Engagement with the Natural Environment' (MENE) report.
Even as recently as five years ago, it would have been hard to imagine the scale at which smartphone usage has proliferated.
At the TNS Automotive Growth seminar, we unveiled the results from our specially commissioned study into Generation Y and their changing relationship with driving.
‘Food for thought’, is a study conducted by TNS UK across a number of key European markets, Russia, China, and the US.
The second booklet in this series includes additional analysis on the data to further home in on the drivers of consumers..
Of all the great technology-based innovations, it is the mobile device that has had the biggest impact in the shortest space...
As the market leader in travel, tourism and leisure research, TNS has its finger on the pulse of what travellers are doing or considering. We conduct research for UK and international tourism and travel bodies, as well as for leading tour operators, airlines, hotel groups, leisure operators and train companies.
Why retail banking can’t bank on customer loyalty.
TNS Current Account Switching Index is a self-funded UK study conducted by TNS Omnibus interviewing UK retail banking customers.
Ten years is a short period in which to expect dramatic change in consumer behaviour or adoption of new technologies.