From mental and physical availability to mental and physical disruption

When buying decisions are delegated to algorithms, what is the role of the marketer? Find Out More

September 2017

From digital disruption to customer experience in the Auto industry

Debbie Shuttlewood, Kantar TNS’s Director of Automotive, shares how digital moments are transforming the automotive landscape. Find out more

February 2017 | Connected car
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Latest news & insights

Insights from Kantar TNS show how brands can build trust in a digital age... but generational attitudes differ. Part of our #FragmentNation series.

July 2018
Walking the talk: making leadership accountable for CX

According to recent research from Kantar TNS, 91% of CEOs believe customer centricity is essential to driving business growth whilst only 19% of UK customers rate their brands as truly customer centric . It is our opinion that one of the key drivers behind this mismatch is the absence of senior leadership engagement with, and support for, CX programmes.

How do you actually deliver a stellar customer experience… that pays?

Kantar TNS analysis shows that businesses may think their CX is working – but it isn’t.

April 2018 | Customer Strategies
The role of the marketer when buying decisions are delegated to algorithms

Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI.

February 2018 | FMCG
Current Account Switching Index | 4 Years On

The Current Account Switching Service (CASS) was designed to create a more level playing field across banks and to encourage more choice in personal and small business banking.

October 2017
From mental and physical availability to mental and physical disruption

When buying decisions are delegated to algorithms, what is the role of the marketer? Phil Sutcliffe believes practitioners will need to increasingly jolt consumers into taking notice – and brand activism might just trump AI

September 2017
Keeping Pace with Connected Consumers: Brand and Communication Tracking in the Age of Digital

Helen Rowe, ‎Head of Brand & Communications Tracking at Kantar TNS UK, reveals how today’s connected landscape has fundamentally changed brand and communications tracking. To keep pace, businesses must rethink how they measure and what they do with the measurements they derive.

The moment...you can have your beer and drink it too

Weeknight drinks with friends and colleagues are often a welcome release after the weekly grind. And they’re hard to turn down - the moment your laptop closes at the end of a long day feels like the perfect time to unwind with a drink. But that day’s end drink can also distract from a self-promised gym-session, curb a good night’s (sober) sleep, and put a strain on the wallet. Indeed, Global Monitor by Kantar Futures finds that Tweet this78% of beer drinkers around the world are either trying to improve their health, or agree they need to. This points to an opportunity which brands are taking note of.

How to solve the problem with programmatic

Will Goodhand, Innovation Director at Kantar TNS, looks at what programmatic can do to move away from the relentless targeting that ultimately only alienates consumers, and become better targeted and tailored messaging welcomed by its audience.

Digital moments are transforming the automotive landscape

Debbie Shuttlewood, Kantar TNS’s Director of Automotive, shares how digital moments are transforming the automotive landscape.

January 2017 | Automotive
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