Latest news & insights
When buying decisions are delegated to algorithms, what is the role of the marketer? Phil Sutcliffe believes practitioners will need to increasingly jolt consumers into taking notice – and brand activism might just trump AI
How can banks redefine themselves for a digital age, creating moments that drive revenue and deliver a coherent brand experience?
Although adoption of digital payments has been driven by younger generations, it is the older consumers, with buying power and savings who present the greatest opportunity for banks to capitilise on.
The best new beauty brands are rethinking the moments they share with their customers entirely for the digital age. What are the keys to their success?
Modern life is fast, furious and unpredictable. The internet facilitates the travel of trends from one side of the globe to the other, inspiring experimentation leaving brands with a traditionally loyal fan base face in stiff competition.
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Since its inception two years ago, Kantar TNS UK’s analytics and data science business has grown rapidly and has recently made six new hires to keep up with client demand.
New analysis of why some Christmas adverts fail finds that novelty, emotional connection and relevance are all critical to persuade consumers to part with their cash.
Leading research agency, Kantar TNS, is delighted to be named winner of four highly acclaimed awards at the distinguished Market Research Society Awards, held at Supernova London last night.
More customers are switching their current accounts from the traditional Big 4 banks to established challenger banks, as new research pinpoints what really lures people from one bank to another.