Car manufacturers in the race for a connected future

Eight in 10 new cars will be connected by 2020, yet consumers are still in the dark about the benefits of car connectivity with four in 10 drivers (39%) unaware that these features exist in their own vehicles. Find out more

May 2016 | Automotive

Harnessing the power of the crowd to innovate against moments of opportunity

Alice Moss, Qualitative Lead for FMCG and Retail at TNS UK, offers insights about aligning a crowd of creative minds around a single consumer moment to produce ideas that both captivate and compel. Find out more

| Research methods

Building better brand experiences in the touchpoint revolution

Brands are now the sum of consumer experiences – and marketers are in the business of selling customer journeys rather than simply stand-alone products. Read full article

| Digital strategy
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Latest news & insights

From mental and physical availability to mental and physical disruption
From mental and physical availability to mental and physical disruption

When buying decisions are delegated to algorithms, what is the role of the marketer? Phil Sutcliffe believes practitioners will need to increasingly jolt consumers into taking notice – and brand activism might just trump AI

September 2017
The moment that... banking got personal
The moment that... banking got personal

How can banks redefine themselves for a digital age, creating moments that drive revenue and deliver a coherent brand experience?

August 2017
The moment that…cash was no longer king
The moment that…cash was no longer king

Although adoption of digital payments has been driven by younger generations, it is the older consumers, with buying power and savings who present the greatest opportunity for banks to capitilise on.

August 2017
The moment that… subscription models disrupted beauty
The moment that… subscription models disrupted beauty

The best new beauty brands are rethinking the moments they share with their customers entirely for the digital age. What are the keys to their success?

July 2017
The moment that…there was a beverage for every occasion
The moment that…there was a beverage for every occasion

Modern life is fast, furious and unpredictable. The internet facilitates the travel of trends from one side of the globe to the other, inspiring experimentation leaving brands with a traditionally loyal fan base face in stiff competition.

July 2017

Latest press releases

Discover if your concept will succeed in-market and drive real business growth. Thanks to our leading technology and world-class expertise, we can get you an answer in as little as 12 hours – at half the cost and twice the accuracy of a traditional concept test.

14 September 2017

Since its inception two years ago, Kantar TNS UK’s analytics and data science business has grown rapidly and has recently made six new hires to keep up with client demand.

16 February 2017

New analysis of why some Christmas adverts fail finds that novelty, emotional connection and relevance are all critical to persuade consumers to part with their cash.

12 December 2016

Leading research agency, Kantar TNS, is delighted to be named winner of four highly acclaimed awards at the distinguished Market Research Society Awards, held at Supernova London last night.

06 December 2016

More customers are switching their current accounts from the traditional Big 4 banks to established challenger banks, as new research pinpoints what really lures people from one bank to another.

05 December 2016