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Insights from Kantar TNS show how brands can build trust in a digital age... but generational attitudes differ. Part of our #FragmentNation series.
The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases.
According to recent research from Kantar TNS, 91% of CEOs believe customer centricity is essential to driving business growth whilst only 19% of UK customers rate their brands as truly customer centric . It is our opinion that one of the key drivers behind this mismatch is the absence of senior leadership engagement with, and support for, CX programmes.
Two decades ago, mobile connectivity enabled underserved populations in emerging markets to leapfrog their way past the non-existent landline infrastructure.
Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly deliver against its great promise: to create seamless, personalised experiences online, in the crucial moments that matter between people and brands.
Latest press releases
Kantar TNS secures MRS plaudits for partnerships with JICMAIL and Tesco
£15bn investment gap shows failure of financial services sector to win over women’s wealth
Almost 60% of payday loan users have been forced to pay back more than they expected as a result of hidden or unexpected fees charged by lenders, according to new research by Kantar TNS.
Kantar Analytics Practice launches innovative partnership with Engagement Labs to help brands understand their online and offline impact
Growing numbers of Londoners say poor air quality is having an impact on their daily lives, new polling data reveals, influencing where they choose to live and where they send their children to school.