Car manufacturers in the race for a connected future

Eight in 10 new cars will be connected by 2020, yet consumers are still in the dark about the benefits of car connectivity with four in 10 drivers (39%) unaware that these features exist in their own vehicles. Find out more

May 2016 | Automotive

Harnessing the power of the crowd to innovate against moments of opportunity

Alice Moss, Qualitative Lead for FMCG and Retail at TNS UK, offers insights about aligning a crowd of creative minds around a single consumer moment to produce ideas that both captivate and compel. Find out more

| Research methods

Building better brand experiences in the touchpoint revolution

Brands are now the sum of consumer experiences – and marketers are in the business of selling customer journeys rather than simply stand-alone products. Read full article

| Digital strategy
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Latest news & insights

Insights from Kantar TNS show how brands can build trust in a digital age... but generational attitudes differ. Part of our #FragmentNation series.

July 2018
Leaps of faith: inspiring trust in disruptive times
Leaps of faith: inspiring trust in disruptive times

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases.

July 2018
Walking the talk: making leadership accountable for CX
Walking the talk: making leadership accountable for CX

According to recent research from Kantar TNS, 91% of CEOs believe customer centricity is essential to driving business growth whilst only 19% of UK customers rate their brands as truly customer centric . It is our opinion that one of the key drivers behind this mismatch is the absence of senior leadership engagement with, and support for, CX programmes.

Leapfrogging to equality: Why brands must think ‘women-first’ when developing voice applications
Leapfrogging to equality: Why brands must think ‘women-first’ when developing voice applications

Two decades ago, mobile connectivity enabled underserved populations in emerging markets to leapfrog their way past the non-existent landline infrastructure.

June 2018
Are your digital ads engaging or intrusive? It depends who you’re targeting
Are your digital ads engaging or intrusive? It depends who you’re targeting

Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly deliver against its great promise: to create seamless, personalised experiences online, in the crucial moments that matter between people and brands.

May 2018

Latest press releases

Growing numbers of Londoners say poor air quality is having an impact on their daily lives, new polling data reveals, influencing where they choose to live and where they send their children to school.

21 June 2018

Global research agency Kantar TNS today announced the appointment of Martin Dewhurst as Managing Director of Financial Services & Technology, UK.

09 April 2018

Excess packaging, especially plastics, is causing widespread concern among the British public according to new research from Kantar TNS, whose survey of 1,260 Brits shows that 63% are concerned about reducing the amount of packaging they buy.

30 March 2018

The second wave of Kantar TNS’ GDPR Awareness Index shows that public awareness of GDPR remains low, unchanged from last month at 34%.

08 March 2018

Eve Dixon has been named in the 2018 Timewise Power 50 awards, a roll-call of the UK’s top flexible and part-time workers who are delivering in high-earning, business-critical roles with non-traditional working patterns.

28 February 2018