To gauge consumer understanding, Kantar TNS UK has launched the GDPR Awareness Index, a monthly survey of consumers to assess their knowledge of the General Data Protection Regulation. The inaugural survey of 1,236 GB adults shows that consumer understanding of GDPR is poor.
If there's one thing that has changed more than anything in the past few years, it's the speed at which business decisions need to be made.
Tim Pritchard, Managing Director of Customer Experience.Find out more
When buying decisions are delegated to algorithms, what is the role of the marketer?Find out more
Get in touch
Put Kantar TNS research and insight behind your thinking.Email