Social conversation is a rich, unfiltered source of consumer opinion. The challenge has always been finding insightful content amongst endless tweets about what people have had for lunch. We zero-in on the content of relevance to your business challenge, and use robust, validated methodologies to provide clear recommendations.
We leverage the unique power of social data, often in combination with survey, using approaches that are better, faster or more cost-effective than traditional methodologies. For example, knowing how a new product is doing in the early days can inform the success of the launch. Social data insights can rapidly gauge reactions to a product launch in time to inform its success.
We are continuously developing and improving our approaches – from helping brands optimise social marketing in real-time to building models that predict movements in equity and allow brands to take proactive, forward-looking action.
Get in touch to find out how we can help you mine for social insight.