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From digital disruption to customer experience in the Auto industry

Debbie Shuttlewood, Kantar TNS’s Director of Automotive, shares how digital moments are transforming the automotive landscape. Very few categories remain undisrupted by the forces reshaping our world around ‘digital’. Every aspect of the marketing...

January 2017 | Automotive

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Time to set the connected car free

The connected car has plenty of passengers eager to come along for the ride: safety campaigners, environmentalists, insurance campaigners, car rental companies and motorists themselves, all have ambitious plans for the technology. But despite its...

August 2014 | Automotive

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US car makers struggle to convince a nation of social sceptics

New study shows ‘back-to-basics’ marketing holds most power in US auto market, as only 7% of buyers are influenced by social media. New York, February 18, 2014. Car buyers in the U.S. are more likely to be persuaded by traditional marketing, rather...

February 2014

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Digital moments are transforming the automotive landscape
From digital disruption to customer experience in the Auto industry

Debbie Shuttlewood, Kantar TNS’s Director of Automotive, shares how digital moments are transforming the automotive landscape. Very few categories remain undisrupted by the forces reshaping our world around ‘digital’. Every aspect of the marketing...

January 2017 | Automotive