London, 16 February 2017 – Since its inception two years ago, Kantar TNS UK’s analytics and data science business has grown rapidly and has recently made six new hires to keep up with client demand.
The team, led by Sunando Das, is at the forefront of developing artificial intelligence algorithms and machine learning on unstructured digital data, helping clients to transform their insight programmes. The team has won a number of awards over the past two years, including Research-Live ‘Innovation of the Year’ in 2015 and three MRS Awards in 2016: Best Social Media Insights; Best New Consumer Insights and the MRS Grand Prix.
The investment in this team follows on from the recent appointment of Matt Dodd to provide leadership across the Kantar TNS and Kantar Millward Brown analytics teams as Managing Partner & Head of Analytics for Kantar UK & Ireland. Matt was most recently at Nielsen as Head of Marketing Effectiveness Analytics for Europe.
Sunando Das, Group Head of Analytics and Data Science for Kantar TNS UK said: "This is such an exciting time to be working in the analytics sector of the insights industry and it’s fantastic that we’ve been able to add such top talent to our team. I now look forward to the future with an even greater confidence”.
Matt Dodd, Managing Partner & Head of Analytics of Kantar UK & Ireland: “The promise of big data is just that and we believe that by harnessing this with our award winning AI tool set, advanced modelling and consulting excellence we can provide our clients with unrivalled analytics excellence that can truly help our clients drive enhanced business performance.”
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About Kantar TNS
Kantar TNS is one of the world’s largest research agencies with experts in over 80 countries. With expertise in innovation, brands and customer experience, we help our clients identify, optimise and activate the moments that matter to drive growth for their business. Kantar TNS UK is part of Kantar, one of the world’s leading data, insight and consultancy companies. Find out more at www.tnsglobal.com
Kantar is one of the world’s leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies. Find out more at www.kantar.com