Latest news & insights
Weeknight drinks with friends and colleagues are often a welcome release after the weekly grind. And they’re hard to turn down - the moment your laptop closes at the end of a long day feels like the perfect time to unwind with a drink. But that day’s end drink can also distract from a self-promised gym-session, curb a good night’s (sober) sleep, and put a strain on the wallet. Indeed, Global Monitor by Kantar Futures finds that Tweet this78% of beer drinkers around the world are either trying to improve their health, or agree they need to. This points to an opportunity which brands are taking note of.
Every month the Office for National Statistics (ONS) publishes a range of indices including the key National Statistic the Consumer Prices Index (CPI) as a measure of the inflation in the UK for a basket of goods and services. Kantar TNS UK has been the proud partner of ONS for collecting data for the CPI since it was originally awarded in 1994. The research is produced in conjunction with ONS, The Government and The Bank of England (BoE).
Will Goodhand, Innovation Director at Kantar TNS, looks at what programmatic can do to move away from the relentless targeting that ultimately only alienates consumers, and become better targeted and tailored messaging welcomed by its audience.
Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences.
Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing before.
Latest press releases
Since its inception two years ago, Kantar TNS UK’s analytics and data science business has grown rapidly and has recently made six new hires to keep up with client demand.
New analysis of why some Christmas adverts fail finds that novelty, emotional connection and relevance are all critical to persuade consumers to part with their cash.
Leading research agency, Kantar TNS, is delighted to be named winner of four highly acclaimed awards at the distinguished Market Research Society Awards, held at Supernova London last night.
More customers are switching their current accounts from the traditional Big 4 banks to established challenger banks, as new research pinpoints what really lures people from one bank to another.
Kantar TNS is pleased to announce that, 'The Grocer magazine' has named FMCG & Retail’s Ed Mott as one of the country’s top, up-and-coming talents in the grocery, retail, wholesale and supplier market.