Latest news & insights
Will Goodhand, Innovation Director at Kantar TNS, looks at what programmatic can do to move away from the relentless targeting that ultimately only alienates consumers, and become better targeted and tailored messaging welcomed by its audience.
Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing before.
Debbie Shuttlewood, Kantar TNS’s Director of Automotive, shares how digital moments are transforming the automotive landscape.
As people increasingly become connected, brands have a greater opportunity to reach them, but marketers are facing a greater risk of delivering an inconsistent brand experience
How does an understanding of the moments that really matter make a difference in winning customers and keeping on top? Kantar TNS Group Director Simon Taylor offers examples from the financial services sector.
Latest press releases
Since its inception two years ago, Kantar TNS UK’s analytics and data science business has grown rapidly and has recently made six new hires to keep up with client demand.
New analysis of why some Christmas adverts fail finds that novelty, emotional connection and relevance are all critical to persuade consumers to part with their cash.
Leading research agency, Kantar TNS, is delighted to be named winner of four highly acclaimed awards at the distinguished Market Research Society Awards, held at Supernova London last night.
More customers are switching their current accounts from the traditional Big 4 banks to established challenger banks, as new research pinpoints what really lures people from one bank to another.
Kantar TNS is pleased to announce that, 'The Grocer magazine' has named FMCG & Retail’s Ed Mott as one of the country’s top, up-and-coming talents in the grocery, retail, wholesale and supplier market.